Although I am now a fundraising consultant, I worked for about three decades for three different nonprofits. That’s long enough that it left an indelible imprint on me, and I still react like an organizational fundraiser when I hear stories on the news that directly or indirectly impact nonprofit organizations. The truth is it’s impossible to keep up on everything that matters, or potentially could matter—and that’s not for a lack of opportunities...
Take a look at your nonprofit’s branding strategy. If it’s an afterthought—or even if it’s already high priority but in need of a refresh—it might be time to make it an integral part of your donor engagement strategy. It might be time to rebrand. Here’s what you need to know before you do...
What if we are making the world a better place by simply trying to raise money? In our quest to get people to raise more money, we might be making them nicer people. This is the latest social science treasure that the Turnkey resident neuropsychologist, Otis Fulton, noted to me (yelled from the kitchen).
To get a handle on what’s in store for 2015, NonProfit PRO rounded up some of the nonprofit industry’s finest, who were kind enough to share these 70 trends for this new year — everything from leadership to staffing to fundraising and more.
When making an organizational shift, we almost always want to start with a process, a thing that is easy to see and, hopefully, immediate in its impact. The place to begin, however, is with understanding the principles that are involved and operating in the situation.
I have scary news for you: Brand Experts are looking for you. These slick professionals from the commercial world see your organization the way a hungry lion sees an overweight, three-legged zebra. They’re salivating at the prospect of creating a new brand for you.
Nonprofits know they must emotionally connect with their constituents. Now, for-profit brands are focusing on emotional marketing, or as Fast Company calls it, "sadvertising."