Branding

Rebranding on the Web — and Then Some
September 1, 2004

In April, the United States Fund for UNICEF relaunched its Web site, www.unicefusa.org, to accommodate the recent global rebranding of UNICEF, add user and donor functionality, and increase overall Web visibility.

Partnering with Internet-software and -services firm Kintera, the organization focused on three core elements: fundraising, advocacy and education. Among the many new features, the site now captures member data for a more personalized Web experience, deploys eNews and allows visitors to take immediate action on children’s issues.

Show 'Em Your Wares
November 1, 2003

How can a $20 lace nightgown help fight cancer? What good can a candle shaped like a moccasin be to a child whose family can’t afford to send him to school?