Branding

Nonprofit donors are increasingly immune to traditional marketing and advertising. Wherever we go, from billboards on the highway to pop-up ads on our favorite websites, countless brands vie for attention. As a result, we’ve learned to tune them out or avoid them. That's why interactive marketing is so effective.

What can you do to generate more attention and get the media interested in your nonprofit? Here are four steps you can take now to get the media’s attention that you need — and deserve.

More than 2,500 charitable organizations and nonprofits in the United States and Canada received 4imprint one by one grants in 2022. Each $500 in-kind grant of branded promotional products for nonprofits helps recipients fulfill their missions and expand their reach.

Nonprofits need to refine and update communications strategies. Here are four tips to get your organization the recognition it needs.

Any engagement other than donor engagement is meaningless — at least if your purpose is to drive contributions. Why care about clicks if they result in nothing more than likes and follows? When cobbling together your fundraising strategy, consider how to get from awareness to interest to engagement to investment.

Creating a seamless customer experience may sound daunting at first. But it’s worth it. A key component to adopting an omnichannel approach for your fundraising and marketing campaigns is to identify and break down the organizational silos standing in your way.

Here are some reasons why I believe humility should be a part of every nonprofit’s brand.

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Digital and web marketing are excellent tools for promoting your nonprofit and reaching more potential donors. They also provide a path and a place where you can engage with the public on a deep level, building relationships and generating goodwill. However, it's becoming essential to do it ethically.

Here are examples of online expectations created by the corporate world and how nonprofits can meet them with their digital ecosystems.