Branding

Last Chance: Does Your Nonprofit Use Promotional Products? Take a Survey, Win a Gift Card!
July 12, 2016 at 9:41 am

There are lots of good reasons and creative ways to use promotional products: premiums, incentives, giveaways and more. How is your nonprofit using them? We want to know. And we're willing to pay up to find out. In order to better understand how nonprofit organizations use branded merchandise, we're conducting a brief survey to learn what you want from promotional products. Your answers will allow us to help you get your brand noticed and improve your marketing...

Is It Time to Ditch the Word 'Nonprofit'?
June 20, 2016 at 10:57 am

Although philanthropists and social impact organizations differ in many ways—from their approaches to funding to their levels of transparency and innovation—the sector collectively seems to agree on one thing: The word "nonprofit" isn’t cutting it. As Suzanne Perry wrote back in 2008, "Why should groups describe themselves by what they are not?" Nonprofit professionals, after…

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising
June 13, 2016 at 10:17 am

Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get chances to analyze whether their ads are working. But a new study may help shed some light on the kinds of ads that actually help drive donations. Market research firm Millward Brown and the Ad Council recently set out to…

4 Common Branding Mistakes That Harm Your Nonprofit's Fundraising Efforts
June 3, 2016 at 9:45 am

The best storytellers will tell you: Keep your message concise, relevant and engaging. Yet, you put time and hard work into crafting your nonprofit’s story—how it started, grew over time and became the success it is today—all to find out your donors couldn’t care less. What’s the deal? You probably know the basics of good…

Livestrong Adjusts to Life Without Lance Armstrong
May 10, 2016 at 10:12 am

Sometime after they divorced in 2012, the Livestrong cancer foundation received an unusual request from Lance Armstrong, the charity’s founder and biggest donor. He wanted his name back. Livestrong officially changed its name more than three years ago, dumping its original name—the Lance Armstrong Foundation—in favor of Livestrong, its popular nickname. But the foundation still…

'Star Wars' Charity Event Forced to Change Theme After Lucasfilm Cease-and-Desist Order
May 9, 2016 at 9:34 am

Hard to see, the Dark Side is—especially when you can’t use your lightsaber to light the way. Newmindspace, a Toronto-based nonprofit, has rebranded its popular charity lightsaber battles as the “Cats in Space Tour” after it received a cease-and-desist letter from Lucasfilm’s lawyers for using trademarked terms, the Toronto Star reported...

4 Ways to Seize the Marketing Moment
April 19, 2016 at 9:24 am

A sparrow landed on Bernie Sanders’ podium in Portland, Oregon and the Internet went bonkers. Within hours, Facebook, Instagram and Twitter were flooded with trending topics about #BirdieSanders. You Can’t Predict What Will Go Viral If I told you that a sparrow literally would perch herself on Bernie’s podium and light up the Internet, you’d…

The World Deserves Better Nonprofit Ad Campaigns
March 15, 2016 at 11:35 am

It seems like you can't go a minute without some mention of the election in our 24-hour news cycle, which got me thinking, how does a brand compete with the deep pockets of presidential candidates for attention? This must be especially hard for nonprofit brands with limited resources. It's frustrating to me that many nonprofit…

How to Create a Winning Brand Strategy (and Why It's Critical for Nonprofits)
February 16, 2016 at 8:00 am

Years ago, branding was considered the purview of corporations alone. But in recent years, branding is increasingly considered a useful strategy for nonprofits, too, particularly those that are struggling to distinguish themselves from peers when competition for donors, members or clients heats up. But what does the word “brand” mean for nonprofits today?...

How to Write the Ultimate Nonprofit Mission Statement
January 29, 2016 at 10:00 am

Mission statements often have been mind-numbing, only good for bureaucrats and impressing funders. But your mission statement is part of your branding, just like your logo or website design. That's why it must be outstanding. Today's mission statements often are shortened to a few, pithy words that work across communication channels. The best ones express…