Branding

Can Branding Help Fundraising?
March 1, 2012

For most nonprofits, branding can't take the place of solid strategies. You have to match best-in-class branding with best-in-class fundraising to convert donors' propensity to give into actual revenue.

What to Be Obsessive About
February 23, 2012

Some things are worth obsessing about. We mess up, and we'll pay the price. So, choose your fundraising obsessions carefully, and you'll keep your donors loyal and your good work will increase.

Literacy nonprofit changes its name
January 9, 2012

It's a new year and a new name for one Roanoke, Va., regional nonprofit organization. The area's 26-year-old adult literacy program, Literacy Volunteers of Roanoke Valley, officially changed its name to Blue Ridge Literacy on Jan. 1.

The new name, according to a news release, reflects the growth in programs and geographical outreach beyond the Roanoke Valley.

The Shoah Foundation Widens Scope
November 17, 2011

Since Steven Spielberg established the Survivors of the Shoah Visual History Foundation in 1994, the organization has devoted itself exclusively to the memory of Holocaust survivors.

But in a dramatic expansion of its mission, the foundation is now incorporating testimonies from mass atrocities other than the Holocaust into its archives. Five survivors of the Rwandan genocide are learning the organization’s archiving methods at the Shoah Foundation Institute here, part of an effort to add at least 1,000 interviews with Rwandans to the foundation’s archives.

What Fundraisers Can Learn From Zappos
November 1, 2011

What does good customer service mean for a nonprofit? To your donor relations? Client or member relations? Community relations? Most organizations have so many different types of relationships it's hard to know where to start, much less fund.

Home for Little Wanderers Selects Corey McPherson Nash for Branding
September 21, 2011

The Home for Little Wanderers, the nation's oldest and one of New England's largest child and family service agencies, has selected branding and design firm Corey McPherson Nash to handle its branding strategy. Corey will be responsible for brand strategy stretching across multiple channels for the renowned nonprofit organization.

Through more than 20 programs across Eastern Massachusetts, The Home is a leader in delivering services to thousands of children and families each year through a system of residential, community-based and prevention programs.

9-11 charities' missions continue to evolve ten years later
August 18, 2011

Once the immediate crisis passed, many 9/11-related charities broadened their mission to serve more people, such as rescue workers and their families or overseas victims of terror. Others have added educational programs to teach kids what happened on that tragic day.

The key: Adapt, or face irrelevance.

"You can't necessarily make an appeal for something that happened 10 years ago," says Jennifer Adams, CEO of the Tribute WTC Visitor Center in New York. "You have to have a current issue people want to support."