Branding

Introduction to Strategic Nonprofit Major Gifts Moves Management
July 19, 2017 at 11:26 am

Today, we’re going to look at a great tool for building those important relationships with top prospects over time. And we all know that is what will result in the big gift. You know how important it is to put a plan in place to build relationships, right? It’s super de-duper important if you want to secure major gifts. I’m talking about “moves management...

Be About Message and Purpose: How One Organization Grew to Over 550K Members
July 5, 2017 at 11:33 am

When it comes to raising funds for a specific cause, an organization has to stand out amongst a large crowd of creative, innovative and thriving nonprofits; an organization has to be original. At NonProfit PRO, we are always searching for organizations that are stepping up and doing something out of the ordinary; organizations that are unique and eye-catching...

Is It Time for Your Organization to Rebrand Itself?
June 26, 2017 at 12:08 pm

If your organization is looking to rebrand itself, you’re going to need to establish a brand strategy, which comprises of positioning and personality. Trompeter and Guida define positioning as “the single idea you hope to own in the minds of your target audiences...

More Copy Could Equal More Donations
June 7, 2017 at 10:25 am

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

A Career Lesson: Incentives Are Bad for Nonprofits
June 7, 2017 at 10:08 am

I (Katrina) have had several 10,000-hour thresholds in my career. I started my company, Turnkey, in 1989, so my first 10,000 hours happened around 2007 or so. By that time, while certainly not having achieved genius-level competence...

Don’t Shortchange Your Philanthropic Potential
May 24, 2017 at 7:43 am

Build a culture of philanthropy. Challenge your board and staff to embrace a donor-focused, relational approach. Invest in your board and staff and build a development program that is built to last—through leadership transitions and that grows stronger and stronger with the success and capacity-building of each campaign...

Is a Great Website a Worthwhile Investment?
May 23, 2017 at 11:31 am

Do you think your digital presence is vital? Most of your potential donors, employees, volunteers and people who need what your organization offers will find you through your website. As a specialist in the nonprofit digital marketing field, one of the biggest issues I face with clients is their website...

When Is the Best Time to Ask for a Monthly Gift?
May 22, 2017 at 9:40 am

When fundraisers ask me this, the answer is: no better time like the present! And, you should be asking all the time! The more you ask, the more monthly donors you’ll generate...

Friendship-Building Secrets to Build Donor Loyalty
May 16, 2017 at 11:21 am

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic “professionals” and become enamored of jargon? “Lybnts.” “Sybnts.” “Recaptures.” Not that those things aren’t important. You need goals and objectives...