Branding

3 Key Strategies to a Successful Board
February 22, 2017 at 12:34 pm

When I visit with nonprofit leaders—staff and board alike—the need for high performing board members who clearly understand their roles is often the greatest need cited within our field...

Coca-Cola Has Donated More Than $106M to Over 230 Nonprofits
February 16, 2017 at 8:53 am

The Coca-Cola Foundation and The Coca-Cola Company together donated more than $106 million to more than 230 organizations in 2016. These contributions will directly benefit communities across more than 200 countries and territories, with approximately 97 percent of the grants focused on The Coca-Cola Company’s core sustainability priorities of women, water and community well-being. The…

Marketing Automation: It’s Not Going Away
February 8, 2017 at 9:39 am

Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...

Are You Honoring Your Small-Dollar Donors?
February 7, 2017 at 12:39 pm

Your organization’s major donors are, after all, right in your backyard. Yep, they’re already in your donor database, and you just have to know how to work them. Here’s the 411: If you’re not honoring your first-time or small-dollar donors and if your systems are broken, you’re going to have a hard time getting from here…to there...

Nonprofit Leaders: Combine Your Talents With Your Passion
February 1, 2017 at 11:10 am

In our profession, I think this has great significance. We are trained and experienced nonprofit leaders; many of us specializing in fundraising. According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations in the U.S...

7 Strategies to Create Happier, More Generous Donors
February 1, 2017 at 9:20 am

Nonprofits need to tell a compelling story the donor wants to enter into. Make what you say relevant to people’s experiences. I may not have a daughter with a disability, but as a parent, I can relate to wanting my daughter to have all the best life has to offer...

How to Avoid a Branding Nightmare
November 8, 2016 at 9:23 am

Nonprofits are working on serious missions. Which is why it’s puzzling to see some philanthropies with amateurish logos built around garbled acronyms or bad clip art. Whether groups want to pour all their money into cause projects—or are problematically mandated to—their overall image takes a hit. "You are competing on this whether you recognize it…

Last Chance: Does Your Nonprofit Use Promotional Products? Take a Survey, Win a Gift Card!
July 12, 2016 at 9:41 am

There are lots of good reasons and creative ways to use promotional products: premiums, incentives, giveaways and more. How is your nonprofit using them? We want to know. And we're willing to pay up to find out. In order to better understand how nonprofit organizations use branded merchandise, we're conducting a brief survey to learn what you want from promotional products. Your answers will allow us to help you get your brand noticed and improve your marketing...

Is It Time to Ditch the Word 'Nonprofit'?
June 20, 2016 at 10:57 am

Although philanthropists and social impact organizations differ in many ways—from their approaches to funding to their levels of transparency and innovation—the sector collectively seems to agree on one thing: The word "nonprofit" isn’t cutting it. As Suzanne Perry wrote back in 2008, "Why should groups describe themselves by what they are not?" Nonprofit professionals, after…

3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising
June 13, 2016 at 10:17 am

Nonprofits rarely have the luxury of big advertising budgets, and it's not often they get chances to analyze whether their ads are working. But a new study may help shed some light on the kinds of ads that actually help drive donations. Market research firm Millward Brown and the Ad Council recently set out to…