Branding

4 Ways Storytelling Persuades Donors
March 27, 2017 at 8:31 am

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

It’s All About the Mission Donor
March 22, 2017 at 8:32 am

Conventional wisdom says that when people support nonprofits, “it’s all about the mission.” Nonprofit CEOs and other C-suite executives say this a lot. Their supporters are connected to a cure for cancer, global warming, humane treatment of animals, etc. And when you ask constituents why they do what they do for nonprofits, this is exactly what they will say. It’s all about the kids, homeless animals, clean air...

Study: Direct Payment Via ACH Improves Donor Retention
March 1, 2017 at 12:05 pm

One of the toughest challenges in our sector is getting donors to give time and time again—to get one-time donors to become repeat donors. Perhaps it’s showing donors the impact that the organization is making or having a mission powerful enough for donors to want to be a part of the organization. Perhaps simplifying the…

3 Key Strategies to a Successful Board
February 22, 2017 at 12:34 pm

When I visit with nonprofit leaders—staff and board alike—the need for high performing board members who clearly understand their roles is often the greatest need cited within our field...

Coca-Cola Has Donated More Than $106M to Over 230 Nonprofits
February 16, 2017 at 8:53 am

The Coca-Cola Foundation and The Coca-Cola Company together donated more than $106 million to more than 230 organizations in 2016. These contributions will directly benefit communities across more than 200 countries and territories, with approximately 97 percent of the grants focused on The Coca-Cola Company’s core sustainability priorities of women, water and community well-being. The…

Marketing Automation: It’s Not Going Away
February 8, 2017 at 9:39 am

Last week, this piece on marketing automation ran in the Huffington Post, pushing nonprofits to invest in marketing automation. I am here to beat the drum again, as it may be one of our most important conversations...

Are You Honoring Your Small-Dollar Donors?
February 7, 2017 at 12:39 pm

Your organization’s major donors are, after all, right in your backyard. Yep, they’re already in your donor database, and you just have to know how to work them. Here’s the 411: If you’re not honoring your first-time or small-dollar donors and if your systems are broken, you’re going to have a hard time getting from here…to there...

Nonprofit Leaders: Combine Your Talents With Your Passion
February 1, 2017 at 11:10 am

In our profession, I think this has great significance. We are trained and experienced nonprofit leaders; many of us specializing in fundraising. According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations in the U.S...

7 Strategies to Create Happier, More Generous Donors
February 1, 2017 at 9:20 am

Nonprofits need to tell a compelling story the donor wants to enter into. Make what you say relevant to people’s experiences. I may not have a daughter with a disability, but as a parent, I can relate to wanting my daughter to have all the best life has to offer...

How to Avoid a Branding Nightmare
November 8, 2016 at 9:23 am

Nonprofits are working on serious missions. Which is why it’s puzzling to see some philanthropies with amateurish logos built around garbled acronyms or bad clip art. Whether groups want to pour all their money into cause projects—or are problematically mandated to—their overall image takes a hit. "You are competing on this whether you recognize it…