Annual Campaigns

Nonprofits Have More Reason to Rejoice This Holiday Season
December 21, 2017 at 10:51 am

#GivingTuesday on Nov. 28 was an extraordinary fundraising event for nonprofit organizations—from community groups to international charities— with charitable giving totaling over $274 million...

3 Secrets to Boosting Year-End Donations
December 7, 2017 at 12:56 pm

These December days seem to be flying by so quickly. People are making their holiday preparations—decorating the house, planning parties and buying gifts for their loved ones—and that doesn’t always include donating to charity...

Top 5 Rhetorical Questions for Nonprofits (Holiday Edition)
December 7, 2017 at 11:37 am

It’s the holiday season: That time of year when things are busier, time seems to move faster and it’s easy to get overwhelmed. That’s why we’re here to get you a super short list of our top five rhetorical questions around holiday giving. Sure, you might know the answers already, which is why they’re rhetorical, but sometimes a little reminder is a good thing...

Not All Holiday Fundraising Is Created Equal
December 6, 2017 at 12:04 pm

Who doesn’t love a holiday? The very word conjures up notions of celebration, warmth and love. If you’re a donor-centered fundraising practitioner, you’d be a fool not to take advantage. Why not tap into pre-existing positive vibes to increase the chances your appeal will be warmly received? After all, if you can channel something positive…

#GivingTuesday Donations Skyrocket, Reach Record High in 2017
December 5, 2017 at 12:54 pm

One of the most crucial days in a nonprofit organization’s fiscal year happens the Tuesday after Thanksgiving. An annual event, which is recognized as “#GivingTuesday,” was created in 2012 by the Belfer Center for Innovation and Social Impact at the 92nd Street Y to celebrate and encourage charitable giving...

When ‘Doing Good’ is the Focus: Enabling Donors to Create Positive Change
December 5, 2017 at 12:49 pm

Many have called 2017 “the year of me.” In fact, we’ve heard the idea come up in a variety of conversations, and characterized in other forms, like the “you universe” or “the transformative me.” While there’s an unmistakable trend in the retail world this holiday season around self-gifting and a little more self-indulgence overall, there is another layer...

January Is the Next-Best Time for Giving
December 4, 2017 at 11:41 am

The last phase of your year-end drive actually takes place in January. Not everyone will respond to your year-end appeal before Dec. 31; often because they’re away on vacation or simply too busy during the holidays. That’s why you want to reach out to all your non-responders just after the holiday season ends. This is also an excellent…

#GivingTuesday: 5 Articles to Read in Preparation for the Year-End Giving Season
November 28, 2017 at 11:07 am

#GivingTuesday is one of the most—if not the most—important times of the year for a nonprofit organization. As your nonprofit makes way and launches its #GivingTuesday campaign, your nonprofit is probably also scrambling around, getting ready to launch other year-end giving campaigns. If you think about it, we only have one more month left until 2018...