Acquisition

10 Steps to Finding New Donors for Your Nonprofit Organization
November 2, 2017 at 12:27 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar?...

3 Musts When Asking for a Nonprofit Gift
November 1, 2017 at 10:27 am

From October to December, nonprofits dedicate time and energy to fundraising. They reach out to supporters and ask them to give. They share their impact—what they have done this year and what they will do next year. They share stories from those whose lives have been changed as a result of donations from people just…

Best Practices for Retaining and Recruiting Event Participants
October 23, 2017 at 3:40 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Below, I answer the ever-important question of: How can you find new donors for […]

How to Use Data to Power Up Your Customer Acquisition
September 18, 2017 at 1:37 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Below, I answer the ever-important question of: How can you find new donors for […]

5 Steps to Growth Hack Your Fundraising Efforts
September 12, 2017 at 3:56 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Below, I answer the ever-important question of: How can you find new donors for […]

Donor Lifetime Value & Relationship-Based Fundraising
September 12, 2017 at 3:07 pm

Each year, approximately 10 percent of your nonprofit donor base will attrite naturally through death, moving or just not giving any longer. Then, you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Below, I answer the ever-important question of: How can you find new donors for […]

Get in the Spirit: 5 Best Practices for a Fruitful Year-End Fundraising Campaign
August 16, 2017 at 11:29 am

Once the leaves begin changing colors, we know that we’re entering the fall season, which also means we’re at the cusp of the most exciting—and generous—time of the year. The holiday season is kicked off with the most playful of them all: Halloween, where children, and adults alike, engage in ghoulish activities...

Pop Quiz: How to Approach the Richest People in Town for a Gift
August 14, 2017 at 11:16 am

Do the wealthiest people in your community seem beyond your reach? Perhaps there’s a business person in your city who seems to have her fingers in most everything. She is the developer of the town’s most prestigious residential community...

Who Else Is On Board?
August 14, 2017 at 11:11 am

Any major gift officer who has been working for a few years has heard this phrase uttered by one of their donors, “Well, who else is going to fund this project? I don’t want to be the only one to invest in it...