ProSpeak

The term “cult of personality” tends to conjure dramatic images of political or religious leaders influencing the masses. It seems grandiose and powerful. Cult of personality has varied definitions, but they all basically boil down to this: The situation that arises when an individual person gains intense loyalty from a group of people from the sheer force of his or her personality...

Your organization has no cute kids, puppies or people that you regularly serve. But you keep hearing that you’re supposed to share those “mission moments” about real people to engage your community. How does sharing powerful stories work for you?...

It’s no secret that volunteers are one of the most important components to the success of your nonprofit and its ability to achieve goals. If volunteers engage in a positive experience with your nonprofit organization, they can fill multiple opportunities of need and take part in your fundraising campaigns. The truth of the matter is that providing an outstanding experience for your volunteers starts from the first communication you have with them...

Every single sentence in your email appeals is critical to your email fundraising success. We learned this through an experiment we conducted with the George W. Bush Presidential Center. Before their grand opening, the George W. Bush Presidential Center was running an acquisition campaign to recruit founding members...

Who are your highest value donors? A major gift officer would likely answer the question with a list of the top 10 donors from the past year or current top prospects. A direct marketer might quote the top RFM segments or pluck a group with the largest previous contribution...

Donations are the lifeline of nonprofit organizations, so it comes as no surprise that the end of the year can be a lucrative time. As potential donors, fueled by the generous spirit of the holidays, look to offload some cash before the end of the fiscal year, some organizations can see almost half of their annual donations come through during this period...

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