ProSpeak

As I have for four consecutive years, I’m starting 2017 off with a report on last year’s charitable giving volume. The analysis is based on 17 million individual direct mail contributions received in 2016 by more than 60 national nonprofit organizations. It encompasses six primary charitable sectors served by Merkle’s Response Management Group...

The Republican Party (GOP) is big on making “block grants” to the states. The term “block grant” refers to a grant program that provides federal assistance for broadly defined functions, such as community development or social services. Block grants allow the recipient more discretion than other grants in determining how to use the funds to meet a broader program goal...

Running a true raffle though is legally quite complicated. Registrations for charitable gaming licenses are cumbersome, time consuming and potentially more costly than the money you could raise. Instead, we operate these types of promotions under sweepstakes laws. But what are the keys to success? How can you use sweepstakes to attract new members and engage your donor base? Here’s what we’ve discovered...

The development world is acutely aware that some people will never give. Naturally, we assume these non-donors are of no value to our organization. The reality, though, is that we’ve just presented them with a stimulus that does not match their expectation to take the desired action we request. They may never respond well to being asked for money, but we might be able to come up with something that would work better—if we could get past the idea that philanthropy is a sector without a product...

The philanthropy pie is growing, but the slices are getting bigger. Those slow to the table are going to be left hungry. The evolving behavior of philanthropists will also require an innovative approach from the nonprofit organizations and leaders that seek their investment. Focusing on improvement and activity in three key areas will best position nonprofits to win in an increasingly competitive market...

Impact is not achieved by one person, one Millennial or one donation alone. Impact happens when you tap into the collective power of your donors. When we stop treating Millennials as an isolated entity and unite them with givers of all levels and sizes, we, in turn, empower them to actualize that long sought-after impact—even on a $50 donation. Because with the strength in numbers of tens of thousands of Millennials giving just $50, the impact is both unparallelled and accessible...

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