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When your major gift officers end their meetings with major donors or prospects, what do you think is the first thing they do? You probably guessed right. Your team member grabs his or her mobile device to check emails and social media. We live in a world that is all about on-demand information...

You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again...

Everyone loves getting free swag, particularly if it is unique and useful. Fundraisers are an essential way for organizations to raise money for their cause, and swag bags are critical to getting donors to the table and interested in your event...

Summer is a perfect time to catch up on good books. Not only salacious romance novels and suspenseful mysteries, but also reading that can advance your skills, career and overall perspective. Looking for a management page-turner? A book about a nonprofit pioneer that you just can’t put down?...

Most people, businesses and charities that have achieved great success emphasize the why over the what and the how. Of course, the what and the how are a lot easier than the why, but if you properly understand and express your why, people who feel similarly will buy from you or donate to you willingly, regularly and for a very long time...

How does modern design impact your donation page? As modern Web design relies more and more on user experience, it’s brought new design elements to donation pages and landing pages. We like to think that having a beautiful donation page or landing page means we’ll get more donations...

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