If we are being honest, on most days our inboxes are buried under a barrage of email. Many of the emails are automated email newsletters from businesses or organizations that we support. Many get marked “read” without us ever opening them or reading them. Really good email campaigns need to be cleverly written in order…
As a founding principal of Convergent Nonprofit Solutions, Mark focuses on empowering nonprofits to accomplish more for the communities and constituencies they serve by dramatically increasing their financial resources. He is a leading national expert in funding nonprofit organizations and community initiatives through large fundraising campaigns.
Mark has managed and consulted on fundraising campaigns for a broad array of nonprofits, including schools, community colleges, museums, hospitals, women’s and children’s services, workforce development organizations, associations, arts and culture organizations, Boy Scouts councils, historic theaters, human service organizations, community foundations, YMCAs, animal shelters, hospices, social service nonprofits, community centers, chambers of commerce, and economic development corporations.
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
Reach Larry on social media at:
Katrina VanHuss has been instilling passion in volunteer fundraisers since 1989 when she founded Turnkey. Otis joined in the fun in 2013 as Turnkey’s resident human behavior expert. One thing led to another, and now as a married couple, they almost never stop talking about fundraising, volunteerism and human decision-making, much to the chagrin of most dinner companions.
Through their work at Turnkey, the pair works with the likes of the American Lung Association, Best Buddies, Leukemia & Lymphoma Society and the Cystic Fibrosis Foundation, using human behavioral tendencies and recognition to create attachment and high fundraising in volunteers.
Katrina and Otis present regularly at clients’ national conferences, as well as at BBCon, NonProfit Pro P2P and Peer to Peer Forum, and are the co-authors of the 2017 book, Dollar Dash. They live in Richmond, Va.
Wayne Elsey is the founder and CEO of Elsey Enterprises. Among his various
independent brands, he is also the founder and CEO of Funds2Orgs, a social enterprise that helps nonprofits, schools, churches, civic groups, individuals and others raise funds, while helping to support micro-enterprise (small business) opportunities in developing nations and the environment. You can learn more about Wayne and obtain free resources, including his books on his blog, Not Your Father’s Charity.
Pamela consults with nonprofits, helping them develop their fundraising strategy and writing copy to achieve their goals. Additionally, she teaches fundraising at two universities, hoping to inspire the next generation of fundraisers to be passionate about the profession. Previously, Pamela led the fundraising programs for nonprofit organizations. Pamela is a member of the Advisory Panel for Rogare, the fundraising think tank at Plymouth University’s Hartsook Centre for Sustainable Philanthropy, a CFRE, a graduate of Wheaton College (IL) and Dominican University, and holds a Doctorate in Business Administration from California Southern University. Contact Pamela at email@example.com or follow her on Twitter at @pjbarden.
Steve Scheier, author of "Do More Good. Better. Using the Power of Decision Clarity to Mobilize the Talent of Your Nonproft Team," is the CEO and Founder of Scheier+Group, a consulting firm dedicated to helping organizations distribute power differently so they can do more good. Prior to founding Scheier+Group in 2010, Steve was vice president of human assets and training at College Summit, and president at Entrepreneurs Foundation. On the private-sector side, Steve has served as a vice president of human resources at Food.com and at CKS Group, and worked in marketing at Apple Inc. He is an occasional contributor to the North Bay Business Journal.
Kim Cubine is president of Chapman Cubine Adams + Hussey (CCAH), a full-service direct marketing firm with offices in Arlington, Va., and San Francisco. She possesses over 20 years’ experience as a strategist and communicator for progressive causes and political candidates. She has managed the direct marketing programs of some of the largest, most prestigious campaigns and global nonprofit organizations, including Obama for America, EMILY’s List, Clinton-Gore ’96, The Wilderness Society, NARAL Pro-Choice America, AARP and the Democratic National Committee. Since assuming the presidency of the firm, she has been instrumental in developing CCAH into the first and leading, full-service direct marketing agency in the country.
John Oddy is senior philanthropic director with Foundation Source in Fairfield, CT. Based in New York, John works directly with private foundations, their donors and families. Before coming to Foundation Source, John was Executive Director of The Royal Oak Foundation, a U.S. charity supporting the National Trust of England, Wales, and Northern Ireland. Prior to that, he was Program Officer at the Getty Grant Program, the philanthropic arm of the J. Paul Getty Trust, supporting conservation of significant art and architecture internationally. John studied Art History as an undergraduate at Bard College and Urban Planning at New York University’s Robert F. Wagner Graduate School of Public Service.
Ryan K. Sowers is the Assistant Director for Annual Giving at The University of Pittsburgh at Bradford. He earned his Bachelor's degree in Individualized Studies with a minor in Marketing at Bowling Green State University in 2015 and would like to pursue a Master's degree in Business Administration. Before joining the University of Pittsburgh in 2015, Ryan worked in Corporate and Foundational Relations with Bowling Green State University, and was the Chairman and Founder of BGSU's Undergraduate Capital Campaign from Spring 2012 to Summer 2014.
Randall Anderson is the Chief Operations Officer of Listen Up Español, a leading bilingual call center. In his position, Randall uses his extensive experience in DRTV fundraising and call center operations to help nonprofit organizations reach out to the U.S. Hispanic market. In his spare time he enjoys golf, classical chorus, basketball, boating and travel.
Marc Bellanger is vice president of development for the Buzzards Bay Coalition, an environmental nonprofit based in New Bedford, Mass. For the last two years he has led the organization’s fundraising activities, including managing its signature peer-to-peer sporting events. Prior to joining the Buzzards Bay Coalition, Marc had a 15-year career in banking and management consulting. He has a BS from Georgetown University an MBA from Babson College. He also serves on the Board of Directors of Samaritans Inc., a Boston-based nonprofit dedicated to suicide prevention.
Anthony Clervi is the vice president of growth at UNA Purchasing Solutions, a group purchasing organization (GPO) dedicated to helping businesses and organizations across multiple industries improve their financial and operational performance. With extensive experience in sales, marketing, and business consulting, Anthony provides consistent leadership and strategic direction for company success.
Angela Struebing is president of CDR Fundraising Group, a multichannel agency focused on helping nonprofits maximize their online, direct mail, telemarketing and DRTV fundraising results. As president, Angela is responsible for overall agency management and strategic planning for national nonprofit clients to include The Wounded Warrior Project, Shriners’ Hospitals for Children, MoMA and the Marine Toys for Tots Foundation. Angela is a frequent speaker at industry events and is recognized for her strategic expertise. She has also served as Education co-chair for the Bridge Conference.
Bill Tedesco is a well-known entrepreneur in the field of philanthropy with more than 15 years of experience leading companies serving the fundraising profession.
Bill has personally conducted original research to identify markers of philanthropy and has developed modeling and analytical products that use those markers to accurately predict future giving.
Since 2007, Bill has been the founder, CEO and managing partner of DonorSearch.
Katie Zwetzig is executive director of Verified Volunteers, an organization that aims to help nonprofits and service organizations better fulfill their missions by reducing the time and costs associated with volunteer screening.
Katie is excited to lead the revolutionary change Verified Volunteers is bringing to the nonprofit and volunteer industry. She has been at the forefront of the screening industry for the last 14 years and founded her own background screening company, Tandem Select. She feels strongly that nonprofits and volunteerism are at the heart of strong communities.
Josh Gerben is U.S. trademark attorney and principal of Gerben Law Firm in Washington, D.C. Named the No. 3 U.S. trademark filer in 2009 by Trademark Insider, Josh has represented clients in more than 5,000 trademark filings with the United States Patent and Trademark Office. Josh has been a featured panelist on FOX News and has provided insights and opinions to a variety of national news outlets, including The Wall Street Journal and NPR. Learn more about trademarks on Gerben Law Firm’s blog.
Robyn H. Mendez is associate director of corporate alliances at University of Texas MD Anderson Cancer Center. In this role, she is responsible for establishing the "Boot Walk to End Cancer," a new national peer-to-peer fundraising event program.
Her fundraising career began in the special event trenches working on the National MS Society’s MS 150 Bike Tour and the Komen Houston Race for the Cure.
Co-owner of NonProfit Central and MoneyMinder Software, Cyndi's career spans decades in the marketing and research and development field. It was while serving as board president for a local networking group that she discovered the pressing need for a simple, easy and affordable accounting software system. MoneyMinder Software launched in 2003 with the basic mission of simplifying volunteer activities of nonprofit leaders across the country.
Tivoni Devor, MBA, has spent his entire career in the nonprofit sector. While working for diverse institutions in many roles, Tivoni has often found himself developing earned revenue models and designing strategic partnerships. Tivoni currently works as manager of partnerships and outreach at Urban Affairs Coalition, where he helps social entrepreneurs leverage fiscal sponsorship to jumpstart their nonprofit endeavors. Tivoni lives in Philadelphia, with his wife Jennifer and daughter Ava. The thoughts and content of his columns are his and his alone.
George Crankovic is a fundraising copywriter and strategist who works with nonprofits nationwide.
Tracy Vanderneck is president of Phil-Com, a Florida-based training and consulting company where she works with nonprofits on fundraising, board development and strategic planning. Tracy has more than 20 years of experience in fundraising, business development and sales. She holds a Master of Science in management with a concentration in nonprofit leadership and a graduate certificate in teaching and learning. She is a Certified Fund Raising Executive and an Association of Fundraising Professionals Master Trainer. Additionally, she designs and delivers online fundraising training classes and serves as a Network for Good Personal Fundraising Coach.
Moshe Hecht is chief innovation officer of Charidy, and is an accomplished entrepreneur and team leader whose passion lies at the intersection of technology and charitable giving. Moshe is invested in the continuing success of Charidy and driving the company’s vision. He mentors with purpose and understands that strong working relationships create great teams and produce exceptional results. When Moshe is not at the office, he is writing music and enjoying downtime with his wife and two redheaded boys.
Craig Shelley (@craigshelley) is a vice president at Orr Associates Inc. (OAI), a consulting firm to the nonprofit industry with offices in New York City and Washington, D.C. He specializes in serving as an integrated fundraising, leadership and strategy partner to leading nonprofits.
Prior to joining OAI, Shelley served in a variety of positions with Boy Scouts of America, most recently as national director of development and corporate alliances. He serves on the board of directors for Association of Fundraising Professionals New York City Chapter and the Nonprofit Coordinating Committee of New York’s Nonprofit Excellence Awards Selection Committee, and is a Certified Fundraising Executive (CFRE).
Dale Nirvani Pfeifer is changing the way we connect online by making social giving simple. An award-winning researcher and native Kiwi, Pfeifer applied the theory of Allophilia (like or love of others) to Maori leadership, demonstrating how the power of love and effective leadership can bring together big, diverse groups of people. She ran the Victoria University of Wellington’s Center for the Study of Leadership and collaborated with institutions like Harvard University. She later began working with organizations across the U.S. and New Zealand—from security think tanks to the Rockefeller Foundation—to help them understand their purpose; develop and implement programs and communications strategies; and design, lead and program a number of initiatives. Pfeifer’s work in the nonprofit and foundation sector led her to recognize the power of business to drive large-scale impact, and she founded Goodworld. She was recently named one of Washington Business Journal’s 40 Under 40 business leaders in Washington and one of Trending 40’s New Power Women of DC Tech.
Cindi works with nonprofit boards and executives to build healthy boards that raise more money and execute on their vision. She is an author, educator, speaker, president of Create Possibility and a former ED. Known for asking the tough questions, she is on a mission to change the mindset of nonprofit leaders, so they move from intention to execution and maximize their impact.
Her popular book, “The Impact Triangle: The 3 Essentials to Accelerate Your Nonprofit Enterprise,” is recommended as mandatory reading for executives and volunteers. Cindi teaches fundraising at the University of San Diego, serves on various boards and is a Viewpoint partner for Social Venture Partners.
Cindi spends her free time jogging on the beach, snowboarding or watching her beloved Philadelphia Eagles!
Reach her at firstname.lastname@example.org.
Brett Meyer is the founder of Donation Spring, an online crowdfunding platform easily installed on a nonprofit organization's existing website, and the owner of 3River Development. Working with nonprofits throughout the last two decades, Brett uses his software engineering experience in the Fortune 500 world to help nonprofits survive and thrive in a digitally-driven world.
Mark believes in the often-untapped power of data and testing for more effective fundraising. For over 15 years, Frisina has been at the forefront of delivering highly targeted, data-driven direct response programs for a wide array of organizations. As VP of Strata Company, his efforts have helped numerous clients reach more of the right people the right way, generating higher response rates and a greater return on investment. Mark received an MBA in marketing from Villanova University and when he’s not in the office, you can find him out on the golf course or cheering on his favorite sports teams.
Ify Aduba is a nonprofit compliance specialist for Harbor Compliance, a leading provider of compliance solutions for organizations of all types and sizes. Headquartered in Lancaster, Pa., Harbor Compliance partners with organizations in every state and over 28 countries abroad to help solve the most challenging compliance problems. With clients that range from the largest organizations in the country to fast-growth startups, Harbor Compliance fully manages government licensing compliance in both nonprofit and business sectors.
In her spare time, Ify actively volunteers within her community. She currently serves as president of the Board of the Pennsylvania Association of Nonprofit Organizations, president of the Administrative Ministries Team at Doylestown United Methodist Church and board member for the Bucks County Women’s Advocacy Coalition. She is also a member of the Doylestown Branch of the American Association of University Women and Doylestown Rotary.
As the managing director for the Blackbaud Institute for Philanthropic Impact and Editor of npENGAGE magazine, her passion for the nonprofit sector stems from her roots as a fundraiser and development marketer. Through her role at the Blackbaud Institute to build valuable research and insights for organizations, she strives to influence change and better support effective and efficient practices for the sector.
Beyond her role as a thought leader, she takes a great pride in her direct work with groups such as the Association of Fundraising Professionals (AFP) and actively participates in her local community as the director of communications on the board of AFP’s Greater Austin Chapter and as a social venture partner with Mission Capital.
Follow Ashley on Twitter at @EttaMT.
Payman Taei is the founder of Visme, an easy-to-use online tool to create engaging presentations, infographics, and other forms of visual content. He is also the founder of HindSite Interactive, an award-winning Maryland based digital agency specializing in website design, user experience and web app development.
At Merkle, Chris is a senior leader in the Quantitative Marketing Group and leads a team of talented analysts leveraging advanced predictive techniques to drive net revenue and build donor pipelines for some of the leading nonprofits in the country. He strives to drive insight into donor data across all fundraising programs, use this knowledge to build constituent engagement that maximizes long-term donor value and ensure his partners thrive today while building a foundation to advance their mission over the long term.
Chris brings to Merkle over 10 years of experience in nonprofit marketing, analytics, and thought leadership, having previously served on the executive committee at the leader in higher education marketing. Chris has had the opportunity to partner with some of the largest and most recognizable institutions in the country to leverage personalized marketing to achieve their enrollment and advancement goals. Prior to his time in higher education, Chris held various analytic positions in financial services. Chris holds a BS in Systems Engineering from the University of Virginia and an MBA from the Darden School of Business.
Kylie Hutchinson is principal consultant with Community Solutions Planning & Evaluation and the author of “Survive and Thrive: Three Steps to Securing Your Program’s Sustainability,” which has been nominated for the Terry McAdam Nonprofit Book Award.
Rod Arnold's mission is to empower leaders of nonprofits and social enterprises to grow and maximize their impact—to do more good. Most notably, under Rod’s leadership as COO, charity: water emerged as a premier cause brand and digital marketing leader, innovating in the use of social media and peer-to-peer fundraising. Rod is the founder and CEO of Frontier, the co-creator and host of Leading Good, a top-rated social impact podcast, and he is a frequent conference speaker and workshop facilitator.
Anna Murray is a technology consultant and the CEO of eMedia, LLC. She is the author of the best-selling book in the Wiley CIO series, "The Complete Software Project Manager: Mastering Technology from Planning to Launch and Beyond." Reach her at AMurray@tmg-emedia.com. Further information can be found at www.emediaweb.com
Lee Mikell, CFRE, is a professional fundraiser with 30 years of experience—half as a staff member for five nonprofits and half as a consultant for three firms.
M.L. Donnellan has more than 30 years of experience as a nonprofit CEO, motivational speaker, consultant, trainer, mentor and writer. She is the author of more than 60 books, guides and webinars on nonprofit management, which are in use in more than a dozen countries. She just recently published a series of 12 webinars for Nonprofit WebAdvisor's Nonprofit Executive Director Certification program. She has an M.S. degree in administration and a B.S. degree in human resources management. She can be contacted at email@example.com.
Robin Cabral is “Hire a CFRE!” the one and only outsourced development professional with close to 25 years experience providing value-added consulting services with razor-sharp monthly result objectives and benchmarked deliverables.
She works with mid-sized nonprofits that want to position themselves to build capacity and generate more fundraising prospects, better donor relationships, and bigger fundraising dollars. She specializes in providing outsourced, interim development services and assisting smaller organizations in their first campaigns (annual, capital, and endowment).
Follow her on LinkedIn, Like her on Facebook, and on Twitter: @HIREACFRE!
Mark Gilbert is the founder and CEO of MBS Accounting Technology & Advisory, which provides bookkeeping, accounting technology integration, and C-level financial management solutions to SMBs and nonprofits. The firm is based in NYC and Portland, Ore. and hosts an annual event, MBSCalcutech.
Beth Kotz is a contributing writer to Credit.com. She specializes in covering financial advice for female entrepreneurs, college students and recent graduates. She earned a Bachelor of Arts degree in communications and media from DePaul University in Chicago, Ill., where she continues to live and work.
Sam Momin is the founder of Custom Water Bottle and handles outreach and sales for the company. Sam oversees orders and customer service, while constantly managing and updating the website from the Houston, Tx. She enjoys spending time with her family and friends, going to the gym, and keeping up with a healthy lifestyle—despite the occasional binge sessions she has with food and Netflix.
Eric Burger is the marketing communications manager for VolunteerHub, an organization that provides volunteer management solutions for nonprofits across the globe. Eric has worked in the B2B software industry for the past two years and has over five years of experience in digital marketing.
Jim Alvarez is the founder and CEO of full-service fundraising technology company Gesture By Community Brands. Gesture has helped nonprofits across the country raise over $500 million since 2011 through the use of technology. Alvarez is the recipient of the Chicago Innovation Award and Chicagoland Chamber of Commerce James Tyree Emerging Business Leadership Award for his innovative idea and launch of Gesture. He is an avid speaker and author helping nonprofits to embrace mobile fundraising technology to increase fundraising efforts. Alvarez drives the growing company to make hope happen for nonprofits developing innovative ideas that embrace technology.
Lori L. Jacobwith, founder of Ignited Fundraising™, is a master storyteller and fundraising culture change expert. With a passion for the positive, she has provided coaching and training for more than 4,500 organizations and 500,000 people. Her work has helped nonprofits raise $300 million from individual donors… and counting.
Jason Lewis, CFRE & AFP Master Trainer, is the managing partner of BetterSchools LLC, an Austin-based firm partnering with independent schools throughout the U.S. In addition to this role, Jason owns Lewis Fundraising, a company he founded and currently operates. Together with his team of fundraising professionals, Jason serves as fundraising counsel for a growing network of nonprofit organizations.
Since graduating from Eastern University’s nonprofit management program in 2010, Jason has been re-certified as a CFRE and recognized as a member of the AFP’s Master Trainers. Most recently, he graduated from the College of Executive Coaching. Jason’s forthcoming book, "The War for Fundraising Talent," is a critique of contemporary fundraising and an introduction to his provocative fundraising philosophy.
Reach him at firstname.lastname@example.org
Gary Wohlfeill is the director of Brand & Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “third best haircut of people under 6 feet tall at CrowdRise" and hopes one day to slip to fourth.
Andrew Inderwick is the VP of business development at Informed Communications Group. He is responsible for client acquisition and strategic partnerships across all sectors providing solutions that focus on client/donor affinity, retention and growth.
As a business owner and senior account executive, with over 25 years of experience in communications and marketing in both the business and not-for-profit sector, he knows how to grow business and create efficiencies.
He brings a holistic perspective and skill set to provide clients with the power and partnerships to hone ROI while achieving their strategic goals across a range of activities including data analysis, strategy and design and multichannel deployment and fulfillment services.
Brad Shorr is director of content strategy at Straight North, an Internet-marketing company in Chicago that provides SEO, PPC and web-design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Forbes, Moz and American Marketing Association.
Jeff Miller is director of marketing at OceanX, which is reinventing the membership economy by transforming customer-brand interactions and providing a powerful engine for subscriptions. Jeff is also the president of Jimmy Miller Memorial Foundation, a Los Angeles-based nonprofit that heals at-risk kids and injured military personnel via surfing and ocean therapy.
Lauren’s “why” is to build trusting relationships with those around her. She is motivated by the opportunity to make a difference in the lives of others. Lauren does this by doing things the "right way" to achieve client's goals for fundraising, revenue generation, staff and board productivity, and strategic planning.
Lauren joined Crouch & Associates in September 2017 after a decade-long successful tenure at multiple national-brand nonprofit organizations in the health-cause arena. While Lauren’s development expertise is wide-ranging, she retains particular expertise in staff and board strategic development, large-scale special events, corporate revenue cultivation, volunteer recruitment and management, and young professional leadership.
A graduate of James Madison University with a degree in Public Policy & Administration and Nonprofit Studies, Lauren also enjoys cooking, reading, skiing and spending time with her family and friends. She resides in the western suburbs of her hometown of Pittsburgh.
Carol Wick is partner at Convergent Nonprofit Solutions. She started her career working with at-risk children and quickly gained national attention of her ability to create and implement innovative and sustainable solutions to century old problems. Over the years, she has developed a proven method that can be applied to any organization to help them grow, build their brand, and attract and retain investors. She has more 20 years of executive director experience and is the published author of several evidence-based studies on program effectiveness. Carol utilizes this wealth of experience to assist nonprofit organizations assess their capacity and take their organization to the next level.
Ikhlaq Hussain is a philanthropy and high-end events specialist, currently head of major gifts at Orphans In Need, trustee at Mind in Harrow, board member at Institute of Fundraising (South East and London), founder of Ment-Hour and regular blogger on the topic of fundraising.
As vice president of nonprofit digital strategy for PMX Agency, Bethany Maki works to develop strategies to build optimized digital experiences for constituents that bring the most value to them and the organization. She coordinates the execution and measurement of tactics to support those strategies in SEO, SEM, display, social media, email and on-site content and technical development.
Maki is a skilled digital marketer with more than 16 years of experience, both at local and national nonprofits and agencies. With a proven track record of online advocacy, peer-to-peer event and direct-response fundraising success, she has been privileged to serve some of the nation’s top nonprofits, such as Alzheimer’s Association, American Diabetes Association, U.S. Olympic Committee, Sierra Club, Paralyzed Veterans of America, American Heart Association, Boys and Girls Clubs of America, PetSmart Charities, National Multiple Sclerosis Society, Metropolitan Ministries, Bowery Mission, Salvation Army, Mercy Corps, COPD Foundation and Children’s Cancer Research Fund. Maki is a thought-leader in the nonprofit digital industry and is a frequent speaker at events and author of blogs and articles.
Ximena Hartsock is the founder, chief operating officer and president of Phone2Action, a venture- backed, award-winning, civic-engagement and communications technology company. Prior to founding Phone2Action, she was a member of the executive cabinet of former Washington, D.C. Mayor Adrian Fenty, serving as the director of the department of parks and recreation and later as the chief of staff of the City Administration.
As parks director, she managed a $41 million annual operating budget and more than 1,000 employees. During her tenure, she oversaw renovations of Washington D.C. public pools, the completion of the city's state of the art olympic facility, Wilson Pool, the construction of numerous athletic fields and parks and the implementation of wellness programs for seniors, youth and families.
Before this position, Hartsock was Washington D.C. Public Schools' deputy chief for teaching and learning under the education overhaul led by Michelle Rhee and Adrian Fenty. In that role, she led key reforms, including the expansion of online learning, international baccalaureate and dual language programs, the implementation of a comprehensive “out-of-school-time” program that served students after-school, on weekends and in the summer, and the implementation of a credit recovery program for students at risk of dropping out that helped improve the city’s historically low graduation rates. Hartsock came to that position after working in the Washington D.C. government as a federal project administrator and school principal.
In 2013, her company Phone2Action won the prestigious SXSW Interactive Technology competition. Phone2Action has been featured, among others, in the Washington Post and The New York Times. In addition to her responsibilities at Phone2Action, Hartsock serves on the board of industry leaders of the Consumer Technology Association (CTA). A native of Chile, she holds a Doctorate in Policy Studies and Administration from The George Washington University.
Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the U.S. since 1999. He works with administrators, teachers, as well as outside support entities, such as PTAs and PTOs. Clay is a senior consultant at Big Fundraising Ideas.
Dan Quirk is the Marketing Manager at Salsa Labs, the premier fundraising software company for growth-focused nonprofits. Dan's marketing focus on content creation, conversion optimization and modern marketing technology helps him coach nonprofit development teams on digital fundraising best practices.
Leeann Alameda has nearly 20 years experience in directing and implementing best practices in marketing, communications, branding and creative solutions in both the private and nonprofit sectors.
Previously as REDF’s first director of communications, Leeann directed the strategy and execution of the nonprofit’s communications and marketing plans, significantly increasing brand awareness. As Head of Marketing Creative Services at Pixar Animation Studios, Leeann developed and implemented marketing strategies and plans for 12 award-winning global film campaigns.
Leeann is the founder and principal consultant of Alameda Marketing Solutions, which provides branding and marketing strategy services for nonprofits and small businesses. Visit www.alamedamarketingsolutions.com for more information.
Anissa possesses over 25 years of experience in nonprofit and chamber of commerce management and currently splits her time between her boutique consultancy, Swingbridge Consulting, and serving as a project director for Convergent Nonprofit Solutions.
Passionate about helping businesses and organizations grow customer, member and donor relationships, she has presented training and workshops to more than 30,000 business owners and nonprofit executives to help them build their capacity.
Nonprofits might find it difficult to prioritize marketing—especially if budgets are tight and resources limited. However, there are ways to maximize your marketing dollar and not sacrifice the opportunities to promote your mission. Even a small investment can pay off. Time and time again, I’ve seen how marketing significantly impacts a nonprofit’s ability to get greater support...
One of the best ways to get the word out about a fundraising campaign is through email. Emails are free, instant, completely customizable and able to reach anyone on your list who has an email address, which is pretty much everyone...
The explosion of technology tools available to fundraising professionals has become a game-changer, making it easier to gather, sort and store valuable donor data and insights. As fundraising professionals juggle to engage and retain donors and prospects across multi-generations, technology-infused tactics can help boost profits and save valuable time and resources...
Volunteer retention is as important going into 2018 as it has ever been before. Volunteer behavior is changing and supporters want to be engaged in exchange for their time. What strategies is your nonprofit deploying to keep volunteers coming back? How is your organization measuring volunteer impact and communicating with your volunteer base?...
To begin attracting new donors to your organization, you first need to step back and determine a strong and compelling case for support. Without a rationale for giving, you won't be able to attract any new donors to your organization...