ProSpeak

In Roger Craver’s recent blog post, he challenged the nonprofit industry to “rev up the discussion” around what he calls the clichéd dictum of “mail more, raise more.” He goes so far as to suggest that most direct response fundraisers are buying into the myth that the only way to effectively increase revenue is to mail more...

Throughout the last few years, the entire world has been buzzing about the power of story. On the surface, all this conversation makes it seem like we've collectively forgotten the millennia of storytelling sprawled out before us in museums, history books, novels and campfires...

You wouldn’t leave your house and drive your car aimlessly hoping you’d eventually find your great aunt Marge’s house in Tucson, even though you’ve never even been to Arizona. So as a nonprofit professional or volunteer, why would you just start doing random things to try to raise money for your organization and hope that the outcome is enough money?...

More and more often, we hear this catchy phrase "culture of philanthropy" and how essential it is to high levels of nonprofit fundraising success. Having worked as a staffer for many years, I’m a firm believer. If you want to raise more money and retain more donors, start by looking at your collective mindset toward philanthropy—a culture shift doesn’t start with strategy...

Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...

As I have for four consecutive years, I’m starting 2017 off with a report on last year’s charitable giving volume. The analysis is based on 17 million individual direct mail contributions received in 2016 by more than 60 national nonprofit organizations. It encompasses six primary charitable sectors served by Merkle’s Response Management Group...

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