ProSpeak

Why would the answer to, “Does it matter why people give?” ever be "no"? Because from a nonprofit professional’s perspective, it is not our job to judge people’s motivations for giving. It is our job to be the vehicle that enables a donor’s or volunteer’s gift of time or money to support the important work of our organization...

People ask me all the time what type of direct mail is most worth studying for ideas. Even before I mention whatever is being mailed in their industry, I recommend the Grand Controls. These are the best packages, the box office champions that have driven the most customer and donor response. A few weeks ago, I pored through my database of 1,672 of them to find the longest-running controls still in the mail today...

Crowdfunding has changed the face of disaster/emergency fundraising. It offers a way for people worldwide to offer monetary assistance to anyone, anywhere, anytime. It is hosted on platforms that the nonprofit does not have to own or run, thus taking away a lot of logistical details that can bog down an emergency response. But crowdfunding brings with it a new set of challenges to be addressed...

Judging by the volume of charitable contributions processed over the first six months of 2016, it appears to be another up-and-down year for America’s nonprofit organizations. A more in-depth analysis into the data revealed some consistent and concerning trends that impacted the first half of 2016 and that likely may carry over into the second half of the year...

Three in every $4 are donated by individuals, according to Giving USA 2015: The Annual Report on Philanthropy for the Year 2014. Given this statistic, it’s imperative that, as fundraisers, we master the principles of people-based marketing. The principles are based on the evolution of a single idea: By understanding the unique characteristics of a donor, we can build highly customized experiences that will drive increased giving, improved retention and enhanced donor satisfaction...

Do you recognize this donor? She’s been on your house file for three-and-a-half years now. You know exactly how old she is, where she lives and the channel she was recruited on. And, of course, you know how she gives and how much. But do you know why she gives?...

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