ProSpeak

I don’t know much about fishing. And while it’s one of those relaxing things I do sporadically on vacation, I have to admit it’s not something I profess to be very good at. Each year, I stop by the local bait shop to pick up some supplies and get important intel from the locals—what type of fish are people catching, what kind of bait are they using and where should I go?

Everyone wants to develop a major gifts program, or to strengthen their existing major gifts program. Why? Because they want to raise more money. If you approach major gifts development solely from this perspective, you’ll ultimately fail...

Whether you’re an executive director, board member, funder, staff member or even a volunteer in a nonprofit, chances are you feel frustrated with the inefficiency of your organization’s decision-making processes. It’s not surprising. With the veritable maze of interlocking decisions nonprofits face and the relative lack of clarity about who has power and who makes decisions, the mere act of making a decision can be time-consuming and inefficient...

The velocity at which data is being created, coupled with the ability to capture, store and utilize that information (more data crosses the Internet every second than was stored on the entire internet 20 years ago), gives fundraisers more access to pertinent information at the individual level than ever before. In the past, it would have been nearly impossible for fundraisers to imagine amassing such information at the donor level, much less at the prospect level...

Advocacy can be an essential piece of a nonprofit organization's ability to meet its mission. It's about embracing and promoting a particular point of view. And while it may seem like some of the most successful nonprofits excel at championing a single issue or cause, in reality, the long-term work of building change is made up of a series of smaller gains (and losses) done behind the scenes over a long period of time. You’ve probably heard the saying—change doesn’t happen overnight. It involves a cycle of advocacy, policy efforts and building support from the inside out.

By embracing the attributes of the mid-funnel specifically, and the behavioral analytics that stem from this platform, fundraisers have a much clearer understanding of their supporters, which in turn allows for the development of more relevant, customized and personalized experiences and relationships that will result in far greater dividends to the organization.

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