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Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

If you are local charity, don’t have a major giving program and assume that rich people wouldn’t donate to your charity, you are missing out big opportunity. Because there is strong evidence available which suggests that rich people love to support local causes...

For most nonprofits, the year-end fundraising season almost always appears suddenly on your calendar. The kids are back in school, the leaves are changing and frost is now appearing daily on your windshields. You can almost feel it in the air that it’s time to start thinking and planning for your winning strategies for your year-end fundraising campaigns...

It’s your ultimate goal: To raise enough money for your organization to be healthy and prosperous … for as long as your important work is needed. Just like Spock said, “Live long and prosper!”...

If passed this week, the new Republican tax legislation will “simplify” the tax code and increase the standard deduction; thereby reducing the number of people who itemize their taxes...

Client success stories must be collected, shared often and treated like gold—because they are! Authentic anecdotes help retain your employees and volunteers when they begin to feel burned out and overwhelmed. Personalized impact stores will inspire your donors to dig just a little deeper for your cause...

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