ProSpeak

If we are being honest, on most days our inboxes are buried under a barrage of email. Many of the emails are automated email newsletters from businesses or organizations that we support. Many get marked “read” without us ever opening them or reading them. Really good email campaigns need to be cleverly written in order…

Nonprofits might find it difficult to prioritize marketing—especially if budgets are tight and resources limited. However, there are ways to maximize your marketing dollar and not sacrifice the opportunities to promote your mission. Even a small investment can pay off. Time and time again, I’ve seen how marketing significantly impacts a nonprofit’s ability to get greater support...

One of the best ways to get the word out about a fundraising campaign is through email. Emails are free, instant, completely customizable and able to reach anyone on your list who has an email address, which is pretty much everyone...

The explosion of technology tools available to fundraising professionals has become a game-changer, making it easier to gather, sort and store valuable donor data and insights. As fundraising professionals juggle to engage and retain donors and prospects across multi-generations, technology-infused tactics can help boost profits and save valuable time and resources...

Volunteer retention is as important going into 2018 as it has ever been before. Volunteer behavior is changing and supporters want to be engaged in exchange for their time. What strategies is your nonprofit deploying to keep volunteers coming back? How is your organization measuring volunteer impact and communicating with your volunteer base?...

To begin attracting new donors to your organization, you first need to step back and determine a strong and compelling case for support. Without a rationale for giving, you won't be able to attract any new donors to your organization...

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