ProSpeak

It's important to project where you believe your prospect research efforts will need to concentrate. Although we can’t claim to predict the future, we can propose some theories about the future of prospect research. Here are three prospect research trends to consider...

As nonprofit fundraisers, we use many of the same channels as corporate brands and political candidates to reach our intended audiences, including direct mail, telemarketing, social media, emails, and offline and online advertising. Yet, there is one, relatively new fundraising approach that is experiencing great success: peer-to-peer (P2P) platforms....

Corporate philanthropy is immensely important, and employee-giving programs are just one of the many ways that companies express their cultures of corporate social responsibility. There are many different ways for a company to craft its employee-giving program, but there are some amazing programs out there that companies can learn from...

Want in on a little-known secret? Wealthy people aren’t the primary group leaving bequests to charities. In fact, according to the Institute of Charitable Giving, 82 percent of bequests come from donors with a net worth of less than $3 million. Planned giving refers to a charitable gift that an individual creates during his or her lifetime that will take effect after his or her passing. It’s a way for people to make a lasting gift to a cause that’s important to them. It can also provide tax benefits to the donor. ...

A recent survey shows retention has increased over the past few years. But many fundraising professionals view the report differently. They use it to reinforce their opinions that the industry has a retention problem. Yes, it continues to be a huge issue, but I’m not convinced the problem is any more significant than it always has been...

As the use of digital marketing continues to evolve and expand within the nonprofit industry, fundraising executives are demanding more integration within their marketing, communication and fundraising solutions. The key point of distinction is nonprofits that wish to implement integrated fundraising strategies must first think of their constituents rather than the communication tactic itself...

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