ProSpeak

When I heard about Jerry Seinfeld’s roadside lemonade fundraiser run-in with the East Hamptons Town Police Department, I was excited. Why? Because I love when nonprofits and stand-up comedy come together. (Police involvement or not). As someone who spent years in the stand-up world, I think there’s about a hundred things that nonprofits can learn from stand-up comedians, particularly about their online experience. So in honor of Jerry’s lemonade uproar and the ultimate rule of comedy, here are three of them...

It’s widely accepted in the world of fundraising that summer can be slow. Funders tune out, travel, spend time with family. In general, giving slows to a crawl. If private foundations can utilize these six easy-to-implement strategies during the remaining weeks of summer, funders will be more likely to maximize the social return on their giving, which is good news for all nonprofits and the causes they champion...

While cause marketing has been around since the 1980s, there has been a significant recent uptick in the number and prominence of cause marketing initiatives. This should be great news for all of us interested in furthering our missions with perhaps the added benefit of big brand budgets and star-studded attention...

Now that we are halfway through 2015, let’s take a quick glance at some of the trends in charitable giving and the impact that the U.S. economy has had on consumer benevolence. It’s been a rollercoaster for the U.S. economy thus far. 2015 started off looking pretty good: Consumer confidence was up, and many economists and the Congressional Budget Office projected as much as a 3.4 percent rise in the GDP. Since then, the news hasn’t been so rosy...

The last election provides a prime example of what I consider to be the loss of science in today’s fundraising campaigns. On any given day, I probably received 20 emails from the same organization. Its “strategy” amounted to nothing more than throwing spaghetti noodles against the wall to see what stuck. There was no conversation, and there was no appreciation of my past giving habits...

I don’t know much about fishing. And while it’s one of those relaxing things I do sporadically on vacation, I have to admit it’s not something I profess to be very good at. Each year, I stop by the local bait shop to pick up some supplies and get important intel from the locals—what type of fish are people catching, what kind of bait are they using and where should I go?

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