Notes from the No. 10

James E. Sullivan is the project director of Optic Nerve Digital Direct Marketing. Reach him at dmresults2@gmail.com.

Dialogue with your donors, clients or prospects begins with good data; we all know that one tenet of direct mail—garbage in and out. When we go to the mailbox, a treasure trove of information on fun, as well as vital information, awaits us. Some good, some bad and at most, lame or even useless...

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