Navigating Off the Napkin

Vice President, Strategy & Development
Eleventy Marketing Group


Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

There are multiple ways to analyze giving and charitable trends, but you can’t run from the findings. Give it a try. Can you run from this statistic: “Every 100 donors gained in 2014 was offset by 103 donors lost through attrition”?...

I know many of my blog readers are senior marketing and fundraising folks, and with this comes the need to be good leaders and take on leadership roles. And, as you read this, I am sure we can all come up with examples throughout our careers where we have been “less than stellar” leaders and when we have had “less than stellar leaders” in our midst....

Oh yes, I get excited about marketing charts. I like when they break a myth and when they prove one. Here, I take a look at four marketing charts from MarketingSherpa that explore consumer's preferred communication channels, subject lines, promotional email frequency and communication thoughts by age agroup. What does the data tell us about nonprofit marketing?...

It’s a debate. It’s a challenge. It’s confusing. Hands down, market research really does matter, but understanding the purpose and having realistic expectations is key. ...

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