Navigating Off the Napkin

Vice President, Strategy & Development
Eleventy Marketing Group


Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Most nonprofits work with agencies in the marketing and fundraising arena. But some of those relationships are not “healthy.” Is it about management style? Is this a “carrot versus stick” debate?...

Simply put, monthly giving is one way to help your retention metrics grow. It’s certainly not the only way you should be trying to retain more donors, but it certainly helps. And, as most organizations have realized by now, monthly giving is not just for the organizations that can tie their mission to a monthly cost or a service provided, etc...

As an industry, I think we have trouble innovating. Let’s be clear, I’m not talking about our desire and ability to test. We love testing. We love setting up objectives, stating hypotheses and looking at things from a statistically valid perspective. Most of those tests are tactical, and when it comes to really moving the marble, those won’t work. What I’m talking about is strategy innovation, audience innovation or even brand-wide offer innovation...

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