Navigating Off the Napkin

Vice President, Strategy & Development
Eleventy Marketing Group


Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

You all know how much I love insight and data from studies. Recently, someone pointed me to the 2016 Donor Loyalty Study from Abila. There’s a lot in this document, and to really understand it you need to download the whole report. But here are some interesting elements about how donors view the content they receive from nonprofits...

Consumers today have similar expectations of all brands they engage with—commercial or nonprofit. And they expect brands to handle requests in close to real-time. Now, if you are saying, "Gosh, I don’t have this problem," think again...

The last few days have brought something unusual to the news: a battle of the data scientists. Yep, that’s right—data science people fighting about the validity of models for polling predictions. I find this very unusual. Data scientists compete all the time. But there is rarely an argument about what is empirically correct and valid...

Social media marketing and advertising has to be managed like direct marketing. Can you imagine running a direct marketing program with no audience targeting? Fail. If your organization is advertising on Facebook, please treat it like a direct-response marketing channel. Do not just prioritize the creative or copywriting...

Last week, I had the pleasure of talking to someone who runs one of the largest direct marketing programs in the nonprofit industry. This program is not just massive from a revenue perspective, but also from a complexity perspective. Running this program is a large job. So, I asked how she manages to keep her finger on everything. She told me about the "wall exercise"...

I cleaned up my personal email and I am shocked at how many companies do not easily allow you to unsubscribe. Please note, this is not a best practice. Here's what I learned from the experience...

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