Nonprofits should be watching how presidential candidates are using Facebook and deploying similar strategies. Let’s face it, these candidates are trying to tell their story, get people to align with their mission and goals, get people to share their thoughts with friends and family, and take other kinds of action, like donating and messaging support. Sounds a lot like what every nonprofit needs from Facebook as well...
Navigating Off the Napkin
For most industries, email deliverability is flat or down compared to last year. Are you able to buck that trend?
As a marketer, you want to get as close to your customers as possible. Google has just made this very easy for you, and it’s pretty exciting...
Don’t be silly ... I’m not talking about my posts registering on the BS meter. But are you using words that register? Are you using a bunch of industry jargon instead of just saying things more clearly?
Customer experiences in the commercial industry declined year-over-year. What about with your nonprofit?
Think of your brand as a person that exudes a personality, a tone, a feeling, values, etc. Does your brand represent what you want for your organization?