Navigating Off the Napkin

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

Nonprofits should be watching how presidential candidates are using Facebook and deploying similar strategies. Let’s face it, these candidates are trying to tell their story, get people to align with their mission and goals, get people to share their thoughts with friends and family, and take other kinds of action, like donating and messaging support. Sounds a lot like what every nonprofit needs from Facebook as well...

Don’t be silly ... I’m not talking about my posts registering on the BS meter. But are you using words that register? Are you using a bunch of industry jargon instead of just saying things more clearly?

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