According to Lisa Scott, data can be as dangerous as it is a success factor if you are not careful. She is absolutely spot-on and reminds us that transparency isn't just for commercial companies anymore. You all know from my other blogs how important I believe data is to our success in the nonprofit industry. But, it is not enough to just say “data"—it’s about data strategies, business rules, organizational priorities and much more when you think through your data.
Navigating Off the Napkin
Do some due diligence and understand what social-media channels are best for your organization. But, as expected, when Facebook shows up in the top drivers for you, take 30 minutes and run through these six points and see how your Facebook posts are measuring up.
Consumers are moving very quickly and if they don’t get what they need quickly, they move on. As marketers we need to pay attention to what the numbers are saying about today's digital consumers.
Mobile communication: It's everywhere. The devices are everywhere. So where's your marketing strategy?
Big changes have happened at Google, and whether your website is mobile or not is going to affect how they serve up search results. Pay attention!
Is your communication plan missing an e-welcome series? Do you have only a welcome email versus a series? Well, you should change your plan now. Here are a few helpful hints about a welcome series.