Monthly Donor Motivator

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book "Monthly Giving. The Sleeping Giant." She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the "Monthly Giving Starter and Marketing Kit" with Donor Perfect, and she’s working on her next book called "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

You can reach Erica at erica@adirectsolution.com or by phone at (508) 776-1224.

For the past few years, my husband and I have been escaping the cold and snow in Massachusetts for a week by visiting Arizona. We absolutely love it. Dry heat, desert, space and so many things to do! Time flies. One of our favorite activities is hiking the mountains all around Phoenix. (If you’re familiar with the area, this time we saw White Tank Mountain and Lake Pleasant)...

Earlier this week, I was talking with a client about their newsletter. It’s mailed to their monthly donors as a cultivation piece, with wonderful stories about how their gift has made a difference. It also goes to their active and major donors...

If you have a small number of monthly donors, you always want to be moving toward growing that number: to the next 50, to the next 100 or, perhaps, to the next 1,000, but moving you must. I’m also a strong believer of writing down your “moving” goal and developing a plan to get there. There’s something truly magical about writing down goals because you will indeed get there...

A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. Donors typically pay $100 to $150 for a ticket to attend. Usually this is the event where you’re looking for “people who can show you the money...

Last week, NonProfit PRO organized a webinar called “Effectively Managing a Monthly Giving Program that Exceeds the Thousand-Sustainer Mark,” sponsored by CharityEngine. The organization featured was the Wounded Warrior Project, and the focus was on how they acquired sustainers and then managed those sustainers...

Hard to believe, but it’s been almost 25 years since I became a fundraiser, working for a large nonprofit, managing its monthly donor program. At the time, the development department consisted of someone responsible for donor appeals, another for acquisition of new donors and someone for major donors...

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