It's Your Turn

An internationally recognized philanthropy and fundraising thought leader, Larry C. Johnson trains the staff and volunteers of worthy causes to achieve real impact through the creation of reliable, growing revenue streams. He emphasizes principles before methods as the key to long-lasting success. He stresses the simple, the practical and the joyful.

Larry is the founder of The Eight Principles, the premier brand for educational products and services in relational fundraising and philanthropy. The Eight Principles provides digital education, live workshops and structured coaching to nonprofit organizations.

Author of the award-winning book, “The Eight Principles of Sustainable Fundraising,” AFP named Larry Outstanding Development Executive in 2010. The Wall Street Business Network ranks him in the Top 15 Fundraising Consultants in the USA. Larry is a graduate of Yale University. Larry speaks widely and serves on numerous nonprofit and corporate boards, including The Philanthropy Council of The Carter Center, the philanthropy of the 39th President of the U.S.

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.

Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.

Larry is the author of the award-wining book, “The Eight Principles of Sustainable Fundraising.” He is the Association of Fundraising Professionals’ 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.

Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.

Reach Larry on social media at:

Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples

We live in an era when anyone can announce anything to everyone. You’d think that would be a good thing. In most cases, it’s not. Most of the time it’s a race for cheap attention. For nonprofits seeking the unearned notice of followers on social media, it’s quickly turned into a race to the bottom...

Fundraising is a value-for-value proposition. But it’s not the value you’re probably thinking of. It’s not trinkets bought at auctions, dusty trophies or cheesy "thank you" notes. It’s definitely not the momentary feel-good after agreeing to “give a dollar to..." in the check-out lane. So what is it?...

It starts with the best of intentions. Your organization is focused on helping others — some in serious need.

When we decide to give someone a gift, we usually try really hard to get a gift that is meaningful to the person we’re giving it to.

When we’re trying to grow a business or an organization, there are several ways we can do it.

The only way to get things done is to take control of the situation and move forward. Success may be incremental.

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