It's Your Turn

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.

Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.

Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.

Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.

Reach Larry on social media at:

Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples

For nonprofits, apologizing is effective when it addresses two quite different situations. First, admit the mistakes you make in your programs. For example, the social service program that delivered mediocre outcomes or the performing arts performance that bombed...

In the dead rush to raise much-needed funds for our charitable passions, we sometimes forget that the words we choose in reaching out to our supporters need to be chosen with them in mind. There’s a unique fundraising idea...

We all like to do it. It’s enjoyable, it’s free and, except for our time, it involves no commitment. When the clerk asks us if they can help us, how often do we answer, “Just looking?” I dare say we’ve often given that answer when we are actually looking for something specific, but aren’t yet ready to commit. Then again, there are many times when we’re merely “killing time...

Want your fundraising program to rocket to the heights? It’s not what you do, it’s how you do it. Social media has redefined the communications paradigm—more power, more immediacy, more often than ever before. Tools are value-free, however...

Every fundraising program has them: financial objectives, which are set and tracked internal to the organization. We also have fundraising goals, which we communicate to our constituents. I’ll call those “external” goals...

For those of us in the fundraising profession, there’s nothing quite like the elation of closing a significant gift. You’ve worked hard, and then you feel the reward. I’ve been there. I’m sure you have as well. I wonder how many of us stop and think about what the donor may be feeling?...

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