It's Your Turn

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.

Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.

Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.

Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.

Reach Larry on social media at:

Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples

For nonprofits, apologizing is effective when it addresses two quite different situations. First, admit the mistakes you make in your programs; the social service program that delivered mediocre outcomes; the performing arts performance that bombed...

When was the last time a nonprofit or well-meaning charity responded to your casual gift with a “Thanks, but this may not be for you,” as they gracefully declined your offering. Huh? You’re probably thinking, “Did I hear you right?”...

Principle 3 of The Eight Principles™ is Leadership Leads™. The governing board and senior staff of an organization are the ones responsible for doing the leaping. Far too often, however, those leading are the ones resisting their role...

Several years back, a popular consumer product used the tag line, “Accept no substitutes,” to claim singular distinction for their product. The implication here is that the quality of the product is so high, the essence of the experience so fulfilling that you’ll never want anything else. Ever...

Folks who lead and promote charitable causes almost always position themselves as change agents. “We’re gonna fix this.” “We’re gonna make the world a better place.” “All we need is your investment (money).” I find this rather amusing. Don’t get me wrong. I’m all about positive change. The world can use more of it...

You may have heard of the fundraising technique called “fundcrushing.” It was presented to me recently as a novel way to raise money. It’s based on the mistaken assumption that your prospective donors will respond if they know truly how huge the challenge is you want to solve...

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