Charity Clairity

Claire Axelrad , J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of Clairification. A sought-after coach and consultant, Claire is a frequent contributor to leading nonprofit resources including 4GOOD, Nonprofit Hub, Nonprofit.about.com, npENGAGE Experts, 3rd Sector, the Foundation Center and Guidestar. Claire writes a bi-monthly column, “Charity Clairity” for Nonprofit Pro and a monthly nonprofit social media feature for Maximize Social Business and is a “Top 100 Content Marketing Influencer” on Twitter. Clairification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California. Connect with Claire on Twitter, Pinterest or LinkedIn.

Ever notice how sometimes when we put on our work hats we cease to be human? How we somehow morph into little robotic “professionals” and become enamored of jargon? “Lybnts.” “Sybnts.” “Recaptures.” Not that those things aren’t important. You need goals and objectives...

Think about it. When you decide to make a PB&J, you give thought to the type of ingredients you’ll add to the mix: Crunchy or smooth? Strawberry jam or grape jelly? What are you, or those for whom you’re creating this delight, in the mood for? The same holds true for marketing and fundraising collaborations...

My mother was known for having impeccable manners. At her memorial service, it seemed as if every other person who shared a memory talked about her manners. They did so not in a nitpicking way, but in a loving way. It seemed she always knew just the right thing to do to show her appreciation...

A prompt, personal thank you is a beginning. Yet it won’t have lasting effect. You must go above and beyond the “donor receipt”—even if you know how to write a killer donor-centered "thank you" letter...

When was the last time you purchased something you didn’t really need because it jumped in front of you? Perhaps because you saw it on a sidewalk stand while walking down the street. Or at the check-out line. Or it popped up as an ad or sidebar on your computer...

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