Charity Clairity

Claire Axelrad , J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of Clairification. A sought-after coach and consultant, Claire is a frequent contributor to leading nonprofit resources including 4GOOD, Nonprofit Hub, Nonprofit.about.com, npENGAGE Experts, 3rd Sector, the Foundation Center and Guidestar. Claire writes a bi-monthly column, “Charity Clairity” for Nonprofit Pro and a monthly nonprofit social media feature for Maximize Social Business and is a “Top 100 Content Marketing Influencer” on Twitter. Clairification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California. Connect with Claire on Twitter, Pinterest or LinkedIn.

It may sound hokey, but try to keep a gratitude journal. Not just any gratitude journal, but a donor-gratitude journal. Write down five things each week about why you’re grateful to your donors. You can be grateful to specific donors or to donors as a group. Just get in the habit of thinking about what you’re specifically grateful for...

Nonprofits need to tell a compelling story the donor wants to enter into. Make what you say relevant to people’s experiences. I may not have a daughter with a disability, but as a parent, I can relate to wanting my daughter to have all the best life has to offer...

Last year, I gave you five priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. I give you “Seven is Heaven.” I promise if you focus on these fundamental areas, you will hear the angels begin to sing and your mission will take wing. Some of these areas will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive...

Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.

It’s your job as a staff member to help your board members connect with your mission in a manner that connects with their own values. To inspire them to connect with and lead from their personal passion. Doing your job is easy if you remember these three simple things...

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