Charity Clairity

Claire Axelrad , J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of Clairification. A sought-after coach and consultant, Claire is a frequent contributor to leading nonprofit resources including 4GOOD, Nonprofit Hub, Nonprofit.about.com, npENGAGE Experts, 3rd Sector, the Foundation Center and Guidestar. Claire writes a bi-monthly column, “Charity Clairity” for Nonprofit Pro and a monthly nonprofit social media feature for Maximize Social Business and is a “Top 100 Content Marketing Influencer” on Twitter. Clairification was named “Best Fundraising Blog of 2013” by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California. Connect with Claire on Twitter, Pinterest or LinkedIn.

Last year, I gave you five priorities for success in 2016. I called them “Dive the Five.” This year, I’ve expanded my thinking a bit. I give you “Seven is Heaven.” I promise if you focus on these fundamental areas, you will hear the angels begin to sing and your mission will take wing. Some of these areas will seem familiar, but the way you employ them may need to be tweaked in order for you to survive and thrive...

Being online is a critical part of your donor’s life. It’s also a critical part of their experience with your organization. So your year-end campaign must be online, too. In fact, to succeed in today’s environment, year-end campaigns must be multichannel — not just direct mail, but also email and social media.

It’s your job as a staff member to help your board members connect with your mission in a manner that connects with their own values. To inspire them to connect with and lead from their personal passion. Doing your job is easy if you remember these three simple things...

Human beings are, first and foremost, social creatures. We use the brains of others to think for us, and as storage space for our knowledge about the world. For folks considering whether and how to get involved with any nonprofit, what leadership is saying and doing will have a big impact. That's why you need to motivate nonprofit board members to be influencers...

Whatever nonprofits are doing right now to sustain and grow donor relationships, it’s not working especially well. So, adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. Here are five strategies you can use to build donor relationships online...

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