CapitalCampaign PRO

Andrea Kihlstedt is an author, speaker, trainer and founder of Capital Campaign Masters. She literally wrote the book on launching successful capital campaigns: "Capital Campaign Masters, Strategies that Work," fourth edition coming this fall.

Her company, Capital Campaign Masters, offers pre-campaign planning services: coaching, board readiness workshops and online courses to help get organizations ready for a successful capital campaign. Kihlstedt also created the TRY THIS blog, which looks under the surface of human behavior to find the simple but powerful lessons about wholehearted living.

Find her on Twitter at @andreakihlstedt and @capcampaignmasters.

A stalled campaign is NOT the time to sit back and wait until the money comes in. Unless you take a bold and clear initiative, your organization is likely to be left with a failed campaign, a big debt and a black eye in your community...

With the immediacy and ease of email, there’s no need to rely solely on formulaic thank you notes. You can send a standard thank you note with its more formal language, but I encourage you to pair it with an email, phone call or text message that makes a more immediate and personal connection...

Whatever you do, don’t assume that your board members know what they are doing. Chance are high that they don’t. Your capital campaign gives you a wonderful opportunity to train them. The stakes are high, and you can develop a small training program just for them. Consider this three-part approach...

Most fundraisers spend an inordinate amount of time and energy worrying about making the case for their organization. But a far more productive undertaking is to get to know your major donors—particularly why and how they want to give. Find that out and you’ll have a sense of what you should ask them for and…

Do you wish that your organization had more clout? That you had more access to your community’s thought-leaders and philanthropists? Are you unsure how you should get to know the people in in your community whose opinions are seen as the gold standard? Here’s an excellent way to build those relationships. It’s not difficult and won’t feel awkward. And, most importantly, your community’s leaders will want to participate...

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