CapitalCampaign PRO

Andrea Kihlstedt is an author, speaker, trainer and founder of Capital Campaign Masters. She literally wrote the book on launching successful capital campaigns: "Capital Campaign Masters, Strategies that Work," fourth edition coming this fall.

Her company, Capital Campaign Masters, offers pre-campaign planning services: coaching, board readiness workshops and online courses to help get organizations ready for a successful capital campaign. Kihlstedt also created the TRY THIS blog, which looks under the surface of human behavior to find the simple but powerful lessons about wholehearted living.

Find her on Twitter at @andreakihlstedt and @capcampaignmasters.

Do the wealthiest people in your community seem beyond your reach? Perhaps there’s a business person in your city who seems to have her fingers in most everything. She is the developer of the town’s most prestigious residential community...

What’s the first thing you think of when you think “capital campaign?” I’ll bet it’s buildings. Most people believe that capital campaigns raise money for new buildings. In fact, many people think that donors like to give big gifts for buildings...

Your capital campaign’s success depends heavily on the work of volunteers. The right sort of highly capable campaign volunteers add a breadth and depth to your campaign that your staff simply can’t replace. Volunteers won’t just open doors, solicit gifts and help with all sorts of tasks, but they’ll also be generous donors to your campaign...

Have you ever wondered what the ideal number of people is to solicit a gift? Is a one-on-one meeting best? Perhaps you should bring two people—your president and campaign chair? Or perhaps three people would be even better—president, campaign chair and board member. Sounds reasonable, right? Get a power team to solicit a power gift! But here’s a story that will set you straight...

What percentage of your campaign goal should your board members give to your capital campaign? Twenty-five percent? Forty percent? Ten percent? Again and again, I’ve seen board members stumble over this question. They want to do what’s right; but really, they have no idea what’s appropriate or more importantly, what’s possible...

I tossed and turned much of last night worrying that an email I sent to someone had been too critical. You know the feeling that starts just after you press the send button and immediately wish you hadn’t? But this morning I found a genuinely appreciative email from the guy, thanking me for my unvarnished…

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