Blogs

5 Myths of Evergreen Philanthropy: Part 3

The entire nonprofit community—in the U.S. at any rate—is obsessed with “major gifts.” You know the ones. Those gifts, which are of such size, that create big waves as they wash up on the beach of the nonprofit...

Creating Compelling Success Stories for Your Nonprofit

Generating compelling success stories won’t happen by magic. In order to get the stories, you need to help your staff understand the importance of stories in the organization’s marketing and fundraising efforts and to feel comfortable asking clients for their stories...

Fundraising and Spring Skiing: Not All That Different

Every few years, my husband and I venture out for some springtime skiing—when the skies are bluer, the temperatures are higher and the crowds are thinner. As I catch my breath from a day on the slopes, I’m reminded that spring skiing has some similarities with fundraising...

Other Staff Bloggers
Development

The entire nonprofit community—in the U.S. at any rate—is obsessed with “major gifts.” You know the ones. Those gifts, which are of such size, that create big waves as they wash up on the beach of the nonprofit...

Every few years, my husband and I venture out for some springtime skiing—when the skies are bluer, the temperatures are higher and the crowds are thinner. As I catch my breath from a day on the slopes, I’m reminded that spring skiing has some similarities with fundraising...

Motivating everyone to get involved is critical. Last week’s blog was about cause marketing. This week’s blog is somewhat similar, but is about a company (hint: the name is in the title of the blog) that is aligning their brand with the idea of community involvement...

Leadership Management

Generating compelling success stories won’t happen by magic. In order to get the stories, you need to help your staff understand the importance of stories in the organization’s marketing and fundraising efforts and to feel comfortable asking clients for their stories...

Conventional wisdom says that when people support nonprofits, “it’s all about the mission.” Nonprofit CEOs and other C-suite executives say this a lot. Their supporters are connected to a cure for cancer, global warming, humane treatment of animals, etc. And when you ask constituents why they do what they do for nonprofits, this is exactly what they will say. It’s all about the kids, homeless animals, clean air...

You wouldn’t leave your house and drive your car aimlessly hoping you’d eventually find your great aunt Marge’s house in Tucson, even though you’ve never even been to Arizona. So as a nonprofit professional or volunteer, why would you just start doing random things to try to raise money for your organization and hope that the outcome is enough money?...

Data Management

In one of the webinars I present on monthly giving, one of the polls is: “How often do you ask someone to become a monthly donor?” The answer in some 50 percent of cases is not at all. Twenty percent say once a year and others more often than that—maybe twice or three times...

Direct Marketing

If you’re a fundraiser, does this sound like you? Show me my money! According to 5 years of research by Penelope Burk (culminating in her book, “Donor-Centered Leadership”), as well as a much-talked-about study by CompassPoint and the Evelyn & Walter Haas Jr. Fund, half of chief development officers plan to leave their jobs in 2 years or less and 40 percent plan to leave fundraising entirely...

Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...

Whatever you do, keep it manageable and affordable for yourself. And make sure that the donor is okay with you recognizing them in the ways you promise them you will. Once you create these promises, you can start listing it whenever and wherever you promote the program...

E-Philanthropy

Millennials are going to change the nonprofit world in incredible ways. Their enthusiasm and capabilities are significantly different than the generations that came before them, and they are motivated to make the world a better place...

Social media can be a double-edged sword for nonprofits. It’s an appropriate venue to share stories about your cause and foster community among your supporters. When it comes to fundraising, however, social media can be a confusing tool...

Just remember, as a nonprofit, your offline donors may be falling into that “senior” category, but your online donors are definitely more of a younger generation mix. Many of us have been saying this for a while—PayPal provides the greatest flexibility and even perceived security for those worried about providing a credit card online. It works with checking accounts and credit cards...

Sectors

Each day we work hard to promote our specific organizations and promote our profession. Without a chance to view other organizational activities, this could lead to tunnel vision and singular focus. If you are fortunate, you will be able to witness concepts in our profession placed in action by other organizations also dedicated to enhancing our profession. I recently took advantage of an invitation to attend a special event, and I am very glad I did...

I truly believe the profession involving fundraising and nonprofit management is a calling. You must be honest, ethical, committed and dedicated to service before yourself. I am proud of being a fund raiser. Just like any profession, there are some members that give the profession a bad name, but they will come and go.

I will do damn near anything to avoid hurtful political conversations with my family. This year, with so much potential for such conversations, I volunteered to help house homeless women in our church from Dec. 23 to Dec. 31. That pretty much cleared the social calendar of any kind of gathering that could cause ill…