Blogs

What Fundraisers Can Learn From Peyton Manning

As his NFL career began in Indianapolis, I had the honor of working with Peyton Manning on a capital campaign I directed to build the St. Vincent Children’s Hospital, later to be renamed the Peyton Manning Children’s Hospital at St. Vincent. I noticed early on that he always was prepared for every meeting, interview, event and activity. He was all business and knew his role...

A Catalyst for Fundraising Retention, Part 2

It’s one week later, and two things haven’t changed. First, four of the 23 nonprofit organizations that I sent a year-end gift to still haven’t said “thank you,” and secondly, I remain convinced that a strong receipting/thank you program is a key component to building lasting relationships....

Getting Your Luck to Hold: Attaining Sustainable Revenue

Julie reached out to me a few weeks back to share a situation at her health-related nonprofit. She began by telling me an initial blockbuster success her organization recently had experienced with its first attempt at seeking “major” gifts....

Other Staff Bloggers
Direct Marketing

As his NFL career began in Indianapolis, I had the honor of working with Peyton Manning on a capital campaign I directed to build the St. Vincent Children’s Hospital, later to be renamed the Peyton Manning Children’s Hospital at St. Vincent. I noticed early on that he always was prepared for every meeting, interview, event and activity. He was all business and knew his role...

Being the head of a small-shop development and marketing department with a staff of one (or fewer) means that you need to seize every possible opportunity for relationship-building. And your organization’s welcome message provides the prime opportunity to systematize—and humanize—the relationship-building process....

Where should smart fundraisers be giving their attention in 2016 to capitalize on our economic growth? Technology changes and the economy changes. But people? Not so much. How will you be increasing fundraising revenue and strengthening donor relationships in 2016? Here are six things smart fundraisers will be doing...

Development

It’s one week later, and two things haven’t changed. First, four of the 23 nonprofit organizations that I sent a year-end gift to still haven’t said “thank you,” and secondly, I remain convinced that a strong receipting/thank you program is a key component to building lasting relationships....

Julie reached out to me a few weeks back to share a situation at her health-related nonprofit. She began by telling me an initial blockbuster success her organization recently had experienced with its first attempt at seeking “major” gifts....

Participants in a 5K show up because they want to run a 5K. While a rare few may have a mission connection that they are acting on, the vast majority are motivated extrinsically. They simply want a 5K experience—any 5K experience. These participants, for the most part, have little or no mission attachment. Why does the difference in motivation make adding a 5K to your walk a bad idea?...

Leadership Management

Consultants, just like other fundraising professionals, have a responsibility to treat donors with respect and hold any private information in confidence. Donor relationships are not meant to be transferred when a fundraising professional leaves one organization and goes to another. Likewise, they are not to be purportedly brokered by a fundraising consultant. Neither in practice is effective for very long....

There are many benefits to becoming a service-club volunteer, including giving back to the community, making new friends who have a variety of interests, listening weekly to speakers who are community thought leaders, engaging in social activities and business-networking. You get out what you put into it. For nonprofit pros, there is also another very important benefit...

You’ve probably known someone in your life with the special gift of making you feel like you matter. Like you’re his or her “favorite.” That’s what donor-centered fundraising is all about. Your donors know that you couldn’t do it without them, that their support matters. Because you speak to them in that way that reminds them, each and every time, that they count...

E-Philanthropy

It's important to project where you believe your prospect research efforts will need to concentrate. Although we can’t claim to predict the future, we can propose some theories about the future of prospect research. Here are three prospect research trends to consider...

As a marketer, you have amazing opportunities to digitally track people and provide behavior-based marketing. As a consumer, it might just shock you how much you are being tracked...

There is nothing that can replace being face to face, in person with someone. But thanks to basic technology, there are incredible ways to deepen relationships, and overcome travel and expense barriers. Today’s world is increasingly global, and organizations have supporters and friends all over. Use technology in a focused and strategic manner to connect with your best friends, potential friends and donors...

Data Management

We always try to make complex problems simple. To find out what are the questions that need answering. The problems that need solving. And break them down....

We’ve been hearing about “El Niño” for months, and sandbags, K-rail and umbrellas have been in great demand. For fundraisers, there are possible El Niño “seasons” (deviations from the normal or expected patterns) year-round. We can’t predict them all, so always being ready for the unexpected has to be more than a cliché; it must be our typical operating mode...

A recent survey shows retention has increased over the past few years. But many fundraising professionals view the report differently. They use it to reinforce their opinions that the industry has a retention problem. Yes, it continues to be a huge issue, but I’m not convinced the problem is any more significant than it always has been...

Sectors

Along with the familiar red kettles, the Angel Tree program has become one of The Salvation Army’s highest profile Christmas efforts. In my position at The Salvation Army’s Divisional Headquarters in Indianapolis, I was able to witness this miraculous program firsthand when it came to central Indiana for the first time this fall....

I have a unique role, attempting to educate, inform, stimulate and encourage ministers to direct fundraising programs with a long-term emphasis on major and planned gifts. The act and process of giving is all about how you perceive it. Whether the giver is religious or not, the proper way of engaging a prospect is to consider the giving process a form of ministry for you and those you work with on a daily basis...

According to a Sept. 2, 2011 CNNMoney report, the terrorist attacks of 9/11 inspired Americans to help their neighbors in need like never before by donating billions of dollars to families that lost family members during the 9/11 attacks. Many Americans gave willingly to assist those in need after 9/11. That said, however, many 9/11 charities were under scrutiny for failing to raise money for victims...