Blogs

Don't Be a Fundraising Tourist

We also are seeing a lot of fundraising "tourism" these days. You know—the drive-by attempts at raising money. Don’t get me wrong. It’s fun being a tourist. It’s about being entertained. It’s about feeling as though you’re "really" in the experience. When you’re seeking to raise serious resources for serious causes just cruising by doesn’t cut it, however...

Make Your Newsletter a Moneymaker

Yes, I know how much it costs to send out a newsletter. But I also know that done right, a newsletter is a moneymaker for your organization. It’s a win-win—more net income and more opportunities to build loyal donors. In other words, a newsletter is one of the remedies we can apply to dwindling donor-retention rates. Done well, a newsletter can be a dollop of glue to bind your donors to the organization...

Control, Ego Stifles Culture of Philanthropy

This week I was visiting with a great mentor—an incredible philanthropist, board member and fundraiser. We are both fans of a friend who recently left a university where the president did not allow anyone else to engage with its top donors and prospective donors...

Other Staff Bloggers
Development

We also are seeing a lot of fundraising "tourism" these days. You know—the drive-by attempts at raising money. Don’t get me wrong. It’s fun being a tourist. It’s about being entertained. It’s about feeling as though you’re "really" in the experience. When you’re seeking to raise serious resources for serious causes just cruising by doesn’t cut it, however...

Direct Marketing

Yes, I know how much it costs to send out a newsletter. But I also know that done right, a newsletter is a moneymaker for your organization. It’s a win-win—more net income and more opportunities to build loyal donors. In other words, a newsletter is one of the remedies we can apply to dwindling donor-retention rates. Done well, a newsletter can be a dollop of glue to bind your donors to the organization...

For some time now, I’ve been saying fundraising has changed more in the past five to 10 years than in the previous 50. It’s due to the digital revolution that fundamentally has changed business as usual—for everyone. Change is inevitable, yet change is hard. And nonprofits seem to have a more difficult time embracing change than their for-profit counterparts. Perhaps it’s due to the way social-benefit organizations are structured.

Some readers will say a newsletter is old-fashioned and irrelevant, but I believe it is one important tool...

Leadership Management

This week I was visiting with a great mentor—an incredible philanthropist, board member and fundraiser. We are both fans of a friend who recently left a university where the president did not allow anyone else to engage with its top donors and prospective donors...

Peer-to-peer is the fast food of fundraising. It is fundraising by the numbers. It is about setting up a system with known drivers and letting that system work. It is big. It is exponential. It is predictable...

Picture this familiar scenario: It’s been six weeks since you spent time and effort researching regional foundations and sending out eight new proposals in support of a planned educational initiative on behalf of your three-year-old community arts organization...

Data Management

It seems like ages ago that everyone had personas in their marketing plans—and then they didn’t. All good things come back around...

In recent years, we’ve seen the rise of two approaches to fundraising practice. I’ll call them the schools of data-nique and incantations. That’s studying data and learning magic. Both make promises they can’t deliver. Although data analysis certainly has its uses, when most organizations haven’t even mastered the basics of human interaction (that is reaching…

I'm amazed at how often organizations with experienced fundraising professions veer off track. As fundraising professionals, we do no good for those we serve and for our profession by wavering on best practices. What does this mean? It means having a professionally developed fundraising plan that leverages the most effective and efficient methods in order to achieve fundraising goals...

E-Philanthropy

Would you like to accomplish more in a day, but you are not quite sure how? To help you out, we have searched the far corners of the Web to bring you the top 15 free productivity software programs that have attractive price points and promise to lighten up the workload...

When you reflect on how your own mission isn’t an easy sell, remember that running for president in this country is not for the faint of heart. The cost of running in this year’s election could potentially reach $5 billion! What’s a candidate who bases his very message on refusing to accept corporate contributions to do? Here are some key takeaways from Sanders’ email fundraising campaign...

Google believes in “moments of intent” and “micro-moments” relative to how consumers search. The question is—are we, as nonprofit marketers, truly available at the moments when people really need us?

Sectors

The payday loan industry generates $11 billion in revenue. It is also a hated, predatory sector that uses its size to influence legislation in order to keep it alive and growing. It goes where banks are afraid to tread and preys on the "unbanked"—nearly one-third of the U.S. population is "unbanked" or "underbanked." That’s a lot of people in need of affordable financial services. Much of this population is also the population that the nonprofit sector serves...

When I talk to others about time, talent and treasure, I ask them how they were affected by philanthropy. Most of the time they will mention a story about when they were young and the philanthropic seed was planted. We all know if you start early in life, roots may grow strong. Philanthropy training must begin with our youth...

Separating mission work from fundraising work is a deeply rooted practice in nonprofit. I challenge that. I challenge the idea that there is any scenario where a complete separation is necessary or more productive than collaboration. Here is a good illustration of what could be....