Tina Bryson

Tina Bryson

Tina Bryson is the public relations manager for Christian Appalachian Project (CAP), the largest human services organization exclusively serving Appalachia. In 2016, CAP’s mission was supported by donors in every U.S. State, Puerto Rico, Canada, multiple U.S. Territories and the U.K. Contact Tina at tbryson@twc.com or follow her on Twitter @TinaBrysonCAP.

Direct Marketing Fundraising Lies in the Art of Friendship

The fundamental building block for fundraising is relationships. This is true for major gift officers who sit across from donors to share a meal or a conversation. It is also true for direct response professionals who must skillfully identify the right stories and images to illustrate an organization’s mission to donors who may never witness first-hand the difference their contribution makes...