Taylor Shanklin

Taylor Shanklin

Taylor Shanklin is the VP of product marketing and strategy at Pursuant. Follow her on Twitter @tshankcycles. Hook ‘em.

Overcoming Analysis Paralysis at Your Organization

You are a change-maker. You work for a nonprofit organization, so you must want to change the world. To be part of the impact. To move the mission forward. To end disease. To end hunger. To end racism, inequality and injustice. To end cruelty against mankind or nature. To end the bad stuff, the complicated stuff in this world...

3 Tips for Getting Meaning From Data Without Being a Data Scientist

It seems these days that marketers, strategists, analysts and sales people are hungry to throw around terms, such as Big Data, Business Intelligence and Artificial Intelligence, like a pack of dogs at the back door of a meat market. And, I have a confession to make: I’m a marketing professional also guilty of using these terms...

Manifesto: 3 Tips for Adopting a Growth-Hacking Mentality

In the nonprofit sector, we wear a lot of hats. We all do it anyway because we care about the mission. We are a passionate bunch. But let’s face it, despite our passion, we all need to get a lot accomplished with a limited budget and limited time to do so. We also need to recognize that cross-team collaboration is vital to fulfilling the mission. Enter growth hacking for nonprofits...