Rod Arnold

Rod Arnold

Rod Arnold is the strategy and marketing lead at Leading Good. As the former COO of Charity: Water, Rod helped lead the young organization through a period of tremendous growth. Now he helps other nonprofits grow by applying principles and strategies that are proven to work. Learn more at leadinggood.com

6 Things Nonprofit Donors Want

As a leader, attracting new nonprofit donors and keeping them engaged is essential to your success. But what makes donors tick? And what do they really want from you?...

Inbound Marketing 101 for Nonprofits

The best nonprofit organizations develop and execute their marketing plan with the same level of rigor as any for-profit brand. At the end of the day, we are ultimately trying to sell our cause to people, get them to engage with us, donate to our work and then advocate for our organization...