Lucy Morillo

Lucy Morillo
The Celebrity Factor in Fundraising

It seems that whenever a celebrity endorses a product it turns to gold, and more often than not, a celebrity appearance or stamp of app

Why Nonprofits Should Run Like Businesses

Throughout my career, as a "reformed" lawyer, I have learned that in order to succeed in raising funds as a nonprofit organization, we must think and act like a business. What makes us different is that our bottom line is not just generating dollars, but more resources and, ultimately, more opportunities for the people we serve.