Larry C Johnson

Larry C Johnson

Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.

Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.

Larry is the author of the award-wining book, “The Eight Principles of Sustainable Fundraising.” He is the Association of Fundraising Professionals’ 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.

Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.

Reach Larry on social media at:

Twitter: Larry_C_Johnson
LinkedIn: larryjohnsonmegrace
Facebook: TheEightPrinciples

Not For You

When was the last time a nonprofit or well-meaning charity responded to your casual gift with a “Thanks, but this may not be for you,” as they gracefully declined your offering. Huh? You’re probably thinking, “Did I hear you right?”...

But I Want to Be Sure!

Principle 3 of The Eight Principles™ is Leadership Leads™. The governing board and senior staff of an organization are the ones responsible for doing the leaping. Far too often, however, those leading are the ones resisting their role...

Accept No Substitutes

Several years back, a popular consumer product used the tag line, “Accept no substitutes,” to claim singular distinction for their product. The implication here is that the quality of the product is so high, the essence of the experience so fulfilling that you’ll never want anything else. Ever...

Live It, Preach It

Folks who lead and promote charitable causes almost always position themselves as change agents. “We’re gonna fix this.” “We’re gonna make the world a better place.” “All we need is your investment (money).” I find this rather amusing. Don’t get me wrong. I’m all about positive change. The world can use more of it...

Big Problems Generate Small Gifts

You may have heard of the fundraising technique called “fundcrushing.” It was presented to me recently as a novel way to raise money. It’s based on the mistaken assumption that your prospective donors will respond if they know truly how huge the challenge is you want to solve...

Small or Big? You Make the Choice

Whether you’re a one-person charity or a multinational nonprofit, the question of whether to go “big” or stay “small” is always there. Make the smart choice, and you’ll soar. Guess wrong, and you’ll be stuck in the doldrums—or worse...

Fundraising Sugar Highs

Why do so many nonprofits go for the quick fix, the easy and obvious routes to raise money? Because they work … for a while. Shortcuts and silver bullets are offered up to us every day. You’ve seen them. You’ve heard the pitches. And the truth is, we’ve all gone for them at one time or another. We’re all a bit curious. Is there really a free lunch?...

Guilt: It Usually Works

Guilt as a motivator has been around a long time. It can get a donor to respond—for a while. As donors get more sophisticated and demanding, guilt becomes less and less effective. And yet, it’s a perennial favorite of nonprofits...

Practice Saying ‘I’m Sorry’

For nonprofits, apologizing is effective when it addresses two quite different situations. First, admit the mistakes you make in your programs. For example, the social service program that delivered mediocre outcomes or the performing arts performance that bombed...

Words, Words, Words

In the dead rush to raise much-needed funds for our charitable passions, we sometimes forget that the words we choose in reaching out to our supporters need to be chosen with them in mind. There’s a unique fundraising idea...

Are Prospective Donors Like Window Shoppers?

We all like to do it. It’s enjoyable, it’s free and, except for our time, it involves no commitment. When the clerk asks us if they can help us, how often do we answer, “Just looking?” I dare say we’ve often given that answer when we are actually looking for something specific, but aren’t yet ready to commit. Then again, there are many times when we’re merely “killing time...

Faster than the Speed of Sound

Want your fundraising program to rocket to the heights? It’s not what you do, it’s how you do it. Social media has redefined the communications paradigm—more power, more immediacy, more often than ever before. Tools are value-free, however...

Goals: Internal or External?

Every fundraising program has them: financial objectives, which are set and tracked internal to the organization. We also have fundraising goals, which we communicate to our constituents. I’ll call those “external” goals...

Maximizing Joy: The Secret of Fundraising Success

For those of us in the fundraising profession, there’s nothing quite like the elation of closing a significant gift. You’ve worked hard, and then you feel the reward. I’ve been there. I’m sure you have as well. I wonder how many of us stop and think about what the donor may be feeling?...

Fundraisers: Be Systematic in Your Efforts

When you’re evaluating of the effectiveness of a fundraising program, you often have to look no farther than the internal language being used by the staff and volunteers who execute that program. Professional jargon is an unfortunate occurrence in just about any profession...