Kayla Matthews

Kayla Matthews

Kayla Matthews writes about fundraising and volunteer management for Nonprofit Hub, VolunteerMatch and Top Nonprofits. To read more posts by Kayla, follow her on LinkedIn.

4 Challenges of Niche Nonprofit Marketing (and How to Overcome Them)

Nonprofits engage in marketing to help win support for their causes, attracting potential donors and members, which can be challenging enough. But nonprofits in unique niches face additional challenges, especially if their causes are relatively unknown...

How to Keep Your Nonprofit's Data Safe

Nonprofits tend to be wary of devoting their limited budget to comprehensive data security. Regardless, taking cybersecurity precautions is essential for a nonprofit's livelihood. Some hackers may prefer the lucrative nature of hacking large corporations, though others view nonprofits as the perfect victim instead...

5 Metrics to Measure Your Nonprofit's Success

When gauging your nonprofit’s success, relying on gut instinct is foolish. It’s necessary to study metrics and see how they change over time. There are several especially worthy measurements that can tell you how your nonprofit stacks up...

How to Use Google Ad Grants

Did you know nonprofit owners and charity organizations can receive $10,000 of free money each month for AdWords, courtesy of Google Ad Grants? As part of the Google for Nonprofits program, Google Ad Grants provide nonprofits a way to reach their goals and passions with useful keyword tools and financial aid...

The Difference Nonprofits Can Make in Politics

Nonprofit organizations have always had a significant effect on politics and culture in the U.S. Their effect on legislation and culture is vital to our democracy. These organizations allow mobilization of passionate citizens for an issue they feel is important, regardless of establishment politics...

How to Use Automation to Keep Nonprofit Employees from Burning Out

Tedious, unimpactful, busywork is enough to burn anyone out in any industry. Sadly, it comes with the territory for any career, job or project. Sometimes, before you can do the work you love, you have to take care of certain responsibilities, whether we like it or not. In the nonprofit world, that problem is exacerbated. Why?...

What the Democratization of Data Means for Nonprofit Leaders

Modern technology allows us to easily collect and analyze data, as well as gain valuable insights from it. This capability is now available to nonprofits of virtually any size and type and can be tremendously effective at helping them reach people, grow their organization and meet their other goals...