Katrina VanHuss and Otis Fulton

Katrina VanHuss and Otis Fulton

Katrina VanHuss has been instilling passion in volunteer fundraisers since 1989 when she founded Turnkey. Otis joined in the fun in 2013 as Turnkey’s resident human behavior expert. One thing led to another, and now as a married couple, they almost never stop talking about fundraising, volunteerism and human decision-making, much to the chagrin of most dinner companions.

Through their work at Turnkey, the pair works with the likes of the American Lung Association, Best Buddies, Leukemia & Lymphoma Society and the Cystic Fibrosis Foundation, using human behavioral tendencies and recognition to create attachment and high fundraising in volunteers.

Katrina and Otis present regularly at clients’ national conferences, as well as at BBCon, NonProfit Pro P2P and Peer to Peer Forum, and are the co-authors of the 2017 book, Dollar Dash. They live in Richmond, Va.

Understand What Your Volunteers Need From Your Nonprofit

Remember Maslow’s hierarchy of needs? Just about everybody got a dose of Maslow somewhere along the line, either in high school social studies class, or college psychology or sociology courses. And if it somehow slipped by you in school, you may have read about it in management or productivity books. Even books on project management talk about it...

Tell Your Nonprofit’s Story Like Apple

Recently, we spent a day and a half with a couple of dozen chief marketing officers from nonprofits around the U.S. Unlike chief development officers, who stay awake at night thinking about generating revenue, CMOs are charged with the care and feeding of their nonprofit’s brand—the way that their mission is presented to the public...

3 Winning P2P Strategies You Should Steal

What if you could send hundreds of volunteer ambassadors into the community to recruit for your walk? What if you could deliver on parts of your mission promise at the same time? At least one nonprofit does just that...

What Nonprofits Can Learn From Houston

Recently, people throughout the U.S. watched the saga of people using their own small boats to rescue complete strangers. They did so, disregarding their own well being, performing repeated acts of heroism…

How to Attract More Men to Your Mission

There isn’t a “more helpful” sex; both men and women help others. But the gender difference in the peer-to-peer realm is stark—women participate and fundraise at significantly higher levels than men do...

Charlottesville: The Art and the Crime of Polarization

We watched in horror as Charlottesville, Va., erupted into violence this past week. Otis graduated from the University of Virginia (UVA) in 1979. There, he met the Dalai Lama, he met students of diverse backgrounds, he played basketball on a diverse team and he became a Buddhist…

How to Hit Your P2P Revenue Target

If your job is in peer-to peer fundraising, you are in the movement business. Movements require numbers—big ones. Mainstream fundraisers often look at P2P fundraising with suspicion veiled in skepticism. It looks a little bit like magic, too much like an art and certainly not a science. It looks like messy work, too, with big numbers of humans all attached to small donations...

Leveraging Our Biases to Fundraise

Unconscious bias affects our ability to raise funds for our missions. But their effect doesn’t always have to be negative. Understanding bias allows us to navigate around it, sometimes mitigating its effect, so that it doesn’t impact our bottom lines...

4 Things That Can Kill Your Walk Program

While meeting with Turnkey’s clients in New York City this week, a recurring question came up: What is the state of fundraising walks? Is the walk dying off? Will DIY someday edge out the tried and true mainstay that has raised millions—sometimes billions—of dollars for so many nonprofits?...

Nonprofits Battle Radical ____ Extremism

Without a doubt, the best thing about working with nonprofits is the feeling of being involved in their missions—even if the view is from the backseat, rather than riding up front. Each nonprofit client that Turnkey works with has a worthy mission. But every now and then, a nonprofit comes onto our radar that really resonates with us personally...

4 Keys for a Killer Cycling Event

I have spoken at and attended many of my clients’ national leadership meetings, supporting their peer-to-peer income streams. I have been in a lot of bars (for the sake of science), have been in a lot of conference hotels and have spoken with a lot of volunteer leaders about how they came to be there...

How Asking for Less Will Get You More

Most of us can identify with this experience: Agreeing to help out with a project or an organization, ending up more involved than we intended and vowing to say “no” to future requests. And yet, here I am, year after year, running tickets for Hot Times, Holy Enchilada and the other games of chance. The truth is, I fell prey to a technique we subscribe to at Turnkey to help our clients raise more money for their various missions...

Why Monthly Dollars Are the Best Dollars

I am a sucker for those ads that feature dogs and other four-legged creatures in cages. The organizations that I contribute to on a regular basis include the following: ASPCA, The Humane Society, Farm Sanctuary, AARF and PAWS...