Erica Waasdorp

Erica Waasdorp

Erica Waasdorp is one of the leading experts on monthly giving. She is author of the book “Monthly Giving. The Sleeping Giant.” She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals.

She just co-authored the “Monthly Giving Starter and Marketing Kit” with Donor Perfect, and she’s working on her next book called “Monthly Giving Made Easy.” She regularly blogs and presents on fundraising, appeals and monthly giving—in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and cat, Mientje.

You can reach Erica at erica@adirectsolution.com or by phone at (508) 776-1224.

Monthly Giving: Making a Mountain Out of a Molehill

For the past few years, my husband and I have been escaping the cold and snow in Massachusetts for a week by visiting Arizona. We absolutely love it. Dry heat, desert, space and so many things to do! Time flies. One of our favorite activities is hiking the mountains all around Phoenix. (If you’re familiar with the area, this time we saw White Tank Mountain and Lake Pleasant)...

Don’t Keep Your Monthly Donors Waiting

Earlier this week, I was talking with a client about their newsletter. It’s mailed to their monthly donors as a cultivation piece, with wonderful stories about how their gift has made a difference. It also goes to their active and major donors...

Keep Moving Toward More Monthly Donors

If you have a small number of monthly donors, you always want to be moving toward growing that number: to the next 50, to the next 100 or, perhaps, to the next 1,000, but moving you must. I’m also a strong believer of writing down your “moving” goal and developing a plan to get there. There’s something truly magical about writing down goals because you will indeed get there...

How to Ask for Monthly Gifts at Your Gala Event

A nonprofit in the process of launching its monthly donor program has its annual gala coming up this spring. Donors typically pay $100 to $150 for a ticket to attend. Usually this is the event where you’re looking for “people who can show you the money...

How Do You Manage a Large Sustainer Program?

Last week, NonProfit PRO organized a webinar called “Effectively Managing a Monthly Giving Program that Exceeds the Thousand-Sustainer Mark,” sponsored by CharityEngine. The organization featured was the Wounded Warrior Project, and the focus was on how they acquired sustainers and then managed those sustainers...

Get Rid of Silos for Your (Monthly) Donors’ Sake!

Hard to believe, but it’s been almost 25 years since I became a fundraiser, working for a large nonprofit, managing its monthly donor program. At the time, the development department consisted of someone responsible for donor appeals, another for acquisition of new donors and someone for major donors...

Is Your Monthly Donor Tax-Letter Ready?

Happy New Year! I hope you had some time to share with family and friends or just relax. I had a wonderful holiday and finally got to hang those pictures I had been meaning to hang in my office for months! That took care of at least one new year’s resolution...

Say ‘Thank You,’ Why Don’t You?

A few weeks ago, I shared how I made 20 online donations on Black Friday. For some, this was a repeat donation; for others, it was my first. Of course, all organizations sent me an auto-responder message and a “thank you” email message. So far, so good...

What Would St. Nick Say?

Consider starting the new year off right with another new tradition: Ask your donors (especially those who gave smaller amounts over the holidays) to consider giving monthly. St. Nick says that’s a tradition worth introducing or expanding in your organization...

Don’t Forget to Test Before You Send

On Black Friday, I sat down behind my computer and made donations to some 20 organizations. The same amount for each. Some I already donate to monthly, and some I only give to this time of year...

Gobble, Gobble: Grateful for Sustainers

I’m one of those people who refuses to go shopping on Black Friday. Instead, that’s the day I sit behind my computer and make donations to the organizations I care about. I’ll make single gifts to most and new monthly gifts to some. The good news is that the list is growing!...

Nothing Is Impossible If You Just Believe

Every year, the military base theater near us (Joint Base Cape Cod) organizes the annual Christmas tree lighting. It’s a fun event, with hot cocoa, peppermint sticks and a short visit of Santa, of course! As a military spouse myself (married to a 32-year Airforce veteran), we love our little theater, and this event is…

Warning: Minimal Stress Involved

Yes, it’s true! Prime giving season is here. Everybody is on high alert. Printers are buzzing. Letter shops are stuffing appeals in overtime. Email drafts for #GivingTuesday and December are flying left and right...

Asking for Sustainers for Gifts on Giving Days

November is almost here. Many of you are probably working on your #GivingTuesday campaigns, or you may have other giving days you’re focused on. And of course everybody is on board with sending out several emails in the month of December...