Angie Moore

Angie Moore

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
 
Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

State Farm Made Me Cry (I Bet You Will, Too)

Motivating everyone to get involved is critical. Last week’s blog was about cause marketing. This week’s blog is somewhat similar, but is about a company (hint: the name is in the title of the blog) that is aligning their brand with the idea of community involvement...

Cause Marketing: Making It Work

Not every cause marketing campaign is successful—and there are reasons why. Trust me, after all these years in the nonprofit world, I’ve seen my share of amazing cause campaigns and ones that were total flops...

The Importance of Online Payment Options

Just remember, as a nonprofit, your offline donors may be falling into that “senior” category, but your online donors are definitely more of a younger generation mix. Many of us have been saying this for a while—PayPal provides the greatest flexibility and even perceived security for those worried about providing a credit card online. It works with checking accounts and credit cards...

Client/Agency Relationships: Carrot or Stick?

Most nonprofits work with agencies in the marketing and fundraising arena. But some of those relationships are not “healthy.” Is it about management style? Is this a “carrot versus stick” debate?...

Monthly Giving: Where Big Money Lives

Simply put, monthly giving is one way to help your retention metrics grow. It’s certainly not the only way you should be trying to retain more donors, but it certainly helps. And, as most organizations have realized by now, monthly giving is not just for the organizations that can tie their mission to a monthly cost or a service provided, etc...

Innovation and Excuses: They Go Hand in Hand

As an industry, I think we have trouble innovating. Let’s be clear, I’m not talking about our desire and ability to test. We love testing. We love setting up objectives, stating hypotheses and looking at things from a statistically valid perspective. Most of those tests are tactical, and when it comes to really moving the marble, those won’t work. What I’m talking about is strategy innovation, audience innovation or even brand-wide offer innovation...

The Great Landing Page Debate

In the end, no matter how much you think you know (or someone else knows), it’s really easy to do some landing page testing these days. If you haven’t been testing aspects of your landing pages, then you need to get on it quickly...

5 Ways to Keep Donors Active and Engaged

You all know how much I love insight and data from studies. Recently, someone pointed me to the 2016 Donor Loyalty Study from Abila. There’s a lot in this document, and to really understand it you need to download the whole report. But here are some interesting elements about how donors view the content they receive from nonprofits...

You've Got One Shot With Donor Customer-Service

Consumers today have similar expectations of all brands they engage with—commercial or nonprofit. And they expect brands to handle requests in close to real-time. Now, if you are saying, "Gosh, I don’t have this problem," think again...

Model Wars: Data Science and Politics

The last few days have brought something unusual to the news: a battle of the data scientists. Yep, that’s right—data science people fighting about the validity of models for polling predictions. I find this very unusual. Data scientists compete all the time. But there is rarely an argument about what is empirically correct and valid...

If You Aren’t Targeting Your Social Media You're Wasting Your Money

Social media marketing and advertising has to be managed like direct marketing. Can you imagine running a direct marketing program with no audience targeting? Fail. If your organization is advertising on Facebook, please treat it like a direct-response marketing channel. Do not just prioritize the creative or copywriting...