Taking Control: KCET Staying Top of Mind — and Mail Pile
Life as a PBS station is a tough gig. Providing much-needed programming related to news, history, the arts and education made possible by hard-won donor support, public broadcasting easily can be taken for granted amid the mass of television channels available today.
PBS direct-mail campaigns face a similar challenge, with stations battling each other and nonprofit organizations of all kinds for top billing in a potential donor’s mail pile.
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