NPP Leadership Speaker Profile: David Acup and Kira Marchenese

Our market is changing, isn’t it? Not to say print is dead, but our industry has entered the digital era where almost everything is available electronically and new technologies are popping up like dandelions! To thrive in this new environment, we need to be adaptable—to always be able to acclimate to the changing market.

It’s time to hone in on these skills and become adaptable in the changing nonprofit landscape. Come join us at NonProfit PRO’s Leadership Conference next Wednesday, May 17, to learn how to understand and engage multiple internal and external constituents, be disciplined about channel mix, and balance and prioritize competing goals—all while keeping pace with the changes in our market.

David Acup, VP of marketing and digital strategy of the Environmental Defense Fund, and Kira Marchenese is the associate VP of digital strategy and products of the Environmental Defense Fund, will lead a session titled “Comfortable in a Constant State of Change,” which will tackle the following strategies:

• Getting comfortable balancing mainstays and change.
• Prioritizing constituents, channels and competing goals.
• Optimizing channels and communications.
• Evaluating the right mix of options from the deluge of new technologies.
• Understanding member and influencer value and takin action based on that value.

This one-of-a-kind event is happening right here in our hometown—Philadelphia! Click here to secure your spot before time runs out (only a few spots left)!