Looking Back: Copywriting for the Post-Recession

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In October 2009, it looked like things were finally starting to look up as far as the ecomony was concerned, and nonprofits were shaking off their recession malaise and looking for ways to reinvigorate their donors. In this article, "Copywriting for the Post-Recession," Willis Turner, senior copywriter at Huntsinger & Jeffer, offered seven rules for "learning to write like a winner again."