Looking Back: "Baby, Come Back" (Lapsed-Donor Efforts, 2011)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In her January 2011 DM Diagnosis article, "Baby, Come Back," fundraising copywriter and creative director Kimberly Seville shared what happened when she deliberately became a lapsed donor.