Keeping the Faith
Three Christian nonprofits find ways to engage more deeply with donors and strengthen bonds founded on their religious principles.
As any strong fundraiser knows, donors give from the heart. They must be emotionally moved and connect to the mission, the cause, the campaign and/or the organization in some way to compel them to donate. And a big part of giving is having faith — faith that the organization will do what it says with the donors’ money.
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