Infographic: The Value of Peer-to-Peer Fundraising for Nonprofits

There is no stronger marketing tool out there than referrals from friends and family, as consumers and donors alike trust people they know and like much more than any brand out there. That's what makes peer-to-peer fundraising so attractive and effective for nonprofits.

When a donor sees an endorsement for a worthy cause from a friend or family member and is asked to give to a certain nonprofit organization, the appeal is even more alluring and trusted. Of course, there is no more popular space for peer-to-peer fundraising than the events sphere.