First Time Available: VetsFirst TargetReady Models

Press release (Nov. 7, 2011) — Infogroup’s TargetReady Models have been applied to the highly responsive VetsFirst file. TargetReady Models were developed to provide ready-made “marketing answers” to marketers utilizing a full array of available Infogroup data. Every possible variable is used to capture demographic, lifestyle and census data with specific categories selected based on consumer behavior and attitudes.