Corporate Sponsorship Consultant Gail Bower Offers Teleseminar for Nonprofit Organizations and Event Producers

Bailouts & Politics: The Effect on Sponsorship and What it Means for You
It's incumbent upon sponsorship properties to build a supportive culture, both internally and externally, so the partnerships they've developed will continue Corporate representatives may be reticent about their company's stance on sponsorship and reluctant to commit. Therefore, sponsorship sellers, now more than ever, need to take a leadership role in the sponsorship dynamic to dispel negative perceptions.