Brand-New: Memorial Sloan-Kettering Wiland Direct Modeled Masterfile

Press release (Nov. 18, 2011) — Wiland consumer members now have the opportunity to apply their models to the Memorial Sloan-Kettering universe of 1 million donors through the new Memorial Sloan-Kettering Wiland Direct Modeled Masterfile, Infogroup announced.

Through this new program, any participant in the Wiland Direct Database will connect with their ideal customer type through modeled list rental selections for the highest rate of response. Names selected will be net of the member’s housefile as well as any other prospect names selected at Wiland, allowing for incremental names to be applied in the merge.