Fundraising With Heart
Big fundraising goals couldn't intimidate the little staff at Parent Project Muscular Dystrophy.
A one-week-a-year campaign that raises $200,000 over three years? Not bad.
More aggressive is increasing your development goal for that campaign to $100,000 in a single year.
That’s what Parent Project Muscular Dystrophy, a nonprofit organization founded by parents of children with Duchenne and Becker muscular dystrophy, had in mind as it launched its fourth annual DMD Awareness Week in February.
- Companies:
- Big Duck Studio
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
