Are You Ready for an Emergency Campaign?

I can’t tell you how many times over the past years that I have been at direct-marketing and fundraising conferences and heard, “If only our organization had disaster or emergency response within our scope — we could raise big dollars too!”

Nonprofits of all sizes will, at some point, face some level of emergency. Those organizations that have proven and practiced plans in place before the fact, and act quickly to respond to issues in the media, will find fundraising success.