IT Guy to Fundraisers: Partner With Us

Who was the last person who asked you to donate to a cause? Was it a direct request from an organization? A friend on behalf of an organization? A Web site? A Facebook request? And how much did they know about you before they asked? Was there a gradual build up to the ask, or was it a simple plea?

Technology has had a major impact in the way fundraising is managed. We have moved to the Web and e-mail to communicate with our prospects and donors. We have sophisticated databases to track donor information. We have access to a whole new world of resources on the Web. We are able to reach greater audiences quicker within social networks. We are able to give our supporters access to technology to do the ask for us.