Writing Off the Risk
9/11 Memorial package is personal, compelling and almost entirely ‘handwritten.’
As someone who believes in big ideas and testing that leads to landmark breakthroughs, I’m always on the lookout for packages that take risks. I root for the organizations that mail them, wishing them success.
The 7.75-inch Monarch special appeal I received from the National September 11 Memorial & Museum at the World Trade Center Foundation (hereafter the 9/11 Memorial) has fantastic “package gestalt” — meaning, an organized whole that is greater than the sum of its parts.
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