5 Keys for a Successful Matching-Gift Campaign

Consumers everywhere always want to get more bang for their buck, and donors are no exception. That’s what makes matching-gift campaigns so attractive. Depending on the match challenge, donors can provide more for the organization running the matching-gift promotion than they typically can — giving them more bang for their donated bucks.

In a recent FundRaising Success Fast15 feature, FS Editor-in-Chief Margaret Battistelli Gardner and Denise Cilberti-Sosalski, owner/partner and radio host of Let’s Talk Cancer, discussed ways fundraisers can implement successful matching-gift campaigns.

Here are five tips for capitalizing on a matching-gift opportunity from FS Editorial Advisory Board Member Roger Craver, founder of DonorTrends and editor of TheAgitator.net, and creative consultant and nonprofit copywriter Kimberly Seville, which Margaret and Denise discussed in this Fast15, Strike a Match(ing Gift)!