The integration of online technology in the nonprofit sector has played its role in advancing and increasing the way people give. If you’re not convinced, let’s take a look at Blackbaud’s “2016 Charitable Giving Report.”
The report is a data analysis of 6,845 nonprofit organizations that represented over $23 billion in giving revenue. While charitable giving increased 1 percent overall on a year-over-year basis, online fundraising increased 7.9 percent. In particular, 17 percent of donations were made through a mobile device—a 3 percent increase from 2015.
#GivingTuesday numbers were pretty noteworthy in the report:
- $47.7 million in online donations were analyzed.
- Online giving increased 20 percent.
- 22 percent of donations were made through a mobile device in 2016.
- 66 percent of revenue represented large organizations, 26 percent represented medium organizations and 8 percent represented small organizations. This is significant because large organizations represented 80 percent of #GivingTuesday donations in 2012.
Blackbaud defined a significant gift as a donation of $1,000 or more. Of all gifts in the report, 10 percent of all online gifts were $1,000 or more—of these gifts, 89 percent ranged from $1,000 to $4,999, 8 percent ranged from $5,000 to $9,999 and 3 percent were $10,000 or more. The report noted that the largest gift was $100,000.