4 Mistakes to Avoid and 3 Ideas for Uncovering Major Donors in Your File
At the DMA Nonprofit Federation's 2012 New York Nonprofit Conference last week, American Bible Society (ABS) and agency partner Stratmark shared how ABS was able to uncover major donors from its mass marketing files. Through testing, ABS was able to discover 90 of its own donors with major-giving potential.
- Companies:
- Stratmark
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