Your Donors Are Your Partners

Your donors are not ATM machines and people you only communicate with when you need money. They are your partners, and you can’t do your work without them.

Seeing your donors as your partners will help you with your donor relations and donor communication. Always keep your donor in mind.

Show your donors how they’re helping you make a difference.

I recently received a "Donor Impact Report" from Project Bread, an organization that’s working to end hunger. I thought this four-page report did a great job of showing donors how they’re the organization’s partners. The report was filled with donor-centered language such as:

• For our generous supporters who make our work possible—a closer look at your dollars at work.
• Thanks to you, children are receiving the nutrition they need to succeed in the classroom and beyond.
• You help children rise and shine.
• Your support puts chefs in schools and chefs in Head Start on the map.
• You help us nourish healthy bodies and healthy minds.
• You help us foster healthy eating habits to last a lifetime.