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Today I want to share what I think is the single most important ingredient for fundraising success. This ingredient can make it or break it. It’s the multiplier effect. It’s the most powerful element in your fundraising program. Every fundraising program has at least one — some have more — but nobody seems to have enough. Some are good. Some are considered good but are in fact not.
You’ve guessed it. I’m talking about The Fundraiser. Yes, you.
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