Year-End Online Gifts Are Bigger, but Number of Donations Slows

Donors are making bigger online gifts to charity this month than they did last year at this time, but they are making fewer gifts, according to data provided by Network for Good, a giving site that provided information on online contributions to 8,700 charities. Last week, the average online gift made through Network for Good was $122.55, up from $113.57 for the same week in 2011. The average gift size rose by a similar percentage in the previous week.