Why The Humane Society Bets on Adaptive Mobile Web Design

An executive from The Humane Society at Mobile Commerce Daily’s fourth annual Nonprofit Mobile Day said that as the nonprofit sees more than 30 percent of traffic coming from mobile devices, the company is taking a platform-agnostic approach to its Web content. The executive presented a look at the nonprofit’s mobile strategy during “The Humane Society of the United States: The Mobile Journey to Save Animals” session. The session also included a look at what the nonprofit has planned for the remainder of 2013.