Why Nonprofit Storytelling Won't Be Enough in 2014
In 2014, nonprofits will need to move beyond storytelling to win donors. Fundraising has always been a tough beast to tame. Moreover, with new oversight laws and the growing wealth disparity, organizations must convince donors how their services are producing sustainable results.
Yes, crowdfunding and social media have taught nonprofit staffs how to convey great stories to pull donors’ heartstrings to open wallets and purses. However, the information age also yields more vigilant contributors who want to be reassured that their money is making an impact.
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%0D%0A%20%20Yes,%20crowdfunding%20and%20social%20media%20have%20taught%20nonprofit%20staffs%20how%20to%20convey%20great%20stories%20to%20pull%20donors’%20heartstrings%20to%20open%20wallets%20and%20purses.%20However,%20the%20information%20age%20also%20yields%20more%20vigilant%20contributors%20who%20want%20to%20be%20reassured%20that%20their%20money%20is%20making%20an%20impact.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Faggregatedcontent%2Fwhy-nonprofit-storytelling-wont-be-enough-2014%2F" target="_blank" class="email" data-post-id="14597" type="icon_link"> Email Email