Why Mobile Is an Important Part of Nonprofit Fundraising Campaigns

Research shows that by 2014 mobile device usage will exceed that of desktop and laptop computers. What does this mean for nonprofit organizations and online fundraising campaigns? In order to keep participants, sponsors and supporters continually engaged, nonprofits should integrate mobile giving as part of their fundraising strategies. Mobile giving provides a great way for nonprofit and community organizations to further extend the reach of their online fundraising campaign.