When Is the Perfect Time to Ask Your Donors for a Gift?

Do you ever feel stuck in cultivation? Like you’re simply not sure it’s the right time to ask? How can you know when the donor is ready?

Figuring out when it’s the right time to ask can be one of the most difficult challenges for fundraisers to overcome.

Yesterday, I had the opportunity to coach a group of consultants. Someone posed the following question, which sparked today’s post.

“Our smaller clients usually don’t feel they have the luxury of spending years in a cultivation process. How does one decide whether to seek a relatively small starter gift or move to a major ask?”