What Nonprofits Can Learn From Halloween's Top Costumes

Halloween costumes are a $28 million industry. Even if you haven’t bought yours yet, I bet you’re weighing your options. (After the Red Sox’s big win over the Detroit Tigers Sunday night I’m thinking of going as a bearded cop with his arms raised in victory!) Here’s something else you should be thinking about. The most popular costumes offer valuable insights for nonprofit marketers and fundraisers on what trends are real or an apparition.